Digtective

06/08/2025

By integrating directly with Meta’s Conversion API and layering our own attribution system on top, we restored tracking precision without relying on cookies or in-app data.

Advertisers didn’t just lose performance — they lost visibility.

Apple’s iOS 14.5 and App Tracking Transparency (ATT) cut the cord between ad clicks and conversions. Suddenly:

🔍 Pixel data became unreliable
🎯 Retargeting audiences collapsed
📉 ROAS turned into a guessing game

For months, we watched marketers try to adapt with duct tape: modeled conversions, broad targeting, inflated metrics.

We took a different route.
Instead of guessing, we rebuilt.

💡 By integrating directly with Meta’s Conversion API and layering our own attribution system on top, we restored tracking precision—without relying on cookies or in-app data.

Now, Digtective clients can finally:

✅ Track real conversions across devices
✅ Recover high-value retargeting audiences
✅ Make confident, data-backed decisions

📘 Full breakdown of the problem—and how we solved it—on our blog.
👉 Link in the comments 👇

29/07/2025

🔒 If you’re still dealing with the fallout, we will explain exactly how we fixed it. The link is in the comments.

If you’ve been running Facebook Ads, you probably felt it too:
👉 Conversions dropped
👉 Retargeting audiences shrank
👉 ROAS tanked—without warning

The cause? Apple’s iOS 14.5 update and App Tracking Transparency (ATT).
What looked like a privacy upgrade broke the foundation of Facebook Ads.

No more reliable pixel data.
No more accurate attribution.
And no real answers from the platforms.

Advertisers were flying blind—spending thousands without knowing what was working.

💡 The good news? We found a way out.
We built a solution that restores visibility, rebuilds audiences, and reconnects your ad spend to real ROI.

🛠️ If you’re still dealing with the fallout, we explain exactly how we fixed it—link in the comments 👇

19/11/2024

I am looking forward to reconnecting with old friends and founders in Helsinki this week. Please reach out if you are attending.

01/05/2024

🌟 Exciting Announcement! Digtective is Now Live on HubSpot Marketplace! 🌟

We're thrilled to share that our innovative analytics platform, Digtective, has officially launched on the HubSpot Marketplace! This milestone is a leap forward in our journey to empower businesses with precise, cookieless, and GDPR-compliant conversion tracking.

🔍 Why Choose Digtective?

Accurate & Efficient: Our platform offers a comprehensive view of your advertising spend, lead value, and income, all accessible via a single, customizable dashboard. Say goodbye to guesswork, dark social and unprofitable ads with our drag-and-drop functionality that lets you focus on what works.

Cookieless Technology: At Digtective, we prioritize user privacy while still delivering deep insights. Our technology ensures you can track essential data without the hurdles of cookies, making every bit of your marketing count.

Seamless Integrations: Digtective flawlessly integrates with your existing systems—whether it’s CRM platforms like HubSpot or major ad platforms like Google Ads. This integration eases how you connect your data sources to our platform, ensuring your advertising performance is always at its peak.

All-in-One Dashboard: Our solution centralizes your marketing data, giving you the power to optimize ad spending efficiently. With Digtective, your entire digital marketing operation can be monitored and adjusted from one place, simplifying how you manage campaigns across various channels.

🚀 Transform Your Marketing:
Begin your journey to smarter marketing by visiting us on the HubSpot Marketplace. Discover how Digtective can revolutionize your advertising strategies and help you achieve remarkable growth.

🔗 Get started here: Digtective on HubSpot Marketplace
https://eu1.hubs.ly/H08V9Ng0

Let’s make every marketing cent count with Digtective!

To your success 🚀

Optimize Your Advertising with Accurate Server-Side Tracking

22/02/2024

Exciting news!

I recently had the pleasure of being interviewed by Shifter where I discussed Digtective, including our latest tool, Digger Lite.

Our team has been hard at work for the past couple of months, and we are thrilled to share our new creation with you!

Digger Lite is a powerful version of Digger, designed to accurately report conversions from your ads back to popular advertising channels. This means you can train their AI with the correct numbers and take your business to the next level.
Link to Digger Lite in the comments.

To your success 🚀

Yann Skaalen har jobbet med sporing av annonser siden slutten av 90-tallet. Nå har han satt skyhøye mål for oppstartsselskapet Digtective.

22/01/2024

This might be the most profitable tip you get this week!

Conversions are the bedrock of PPC advertising, and accurate reporting is essential. How can Google and Meta optimize your ads if the numbers of conversions aren't correct?

Please take a moment to assess your data quality and address any discrepancies. It's a crucial step in ensuring the effectiveness of your advertising efforts.

Navigating Ad Tracking challenges has become increasingly complex. Here are some factors contributing to the difficulty:

- Implementation hurdles
- Cookie policies and privacy regulations
- Data quality concerns
- Proliferation of ad-blocking software
- Serverside tracking

If you have accurate figures, congrats! If not, reach out, and we will help you get the correct figures reported back to Google and Meta.

To your success!🚀

21/12/2023

Last night in Kosovo, view from the office.
Already looking forward to the next visit.
Thanks for a great stay!

07/06/2023

WOW, https://eu1.hubs.ly/H03_V7J0, it really nailed what Digtective and our tool Digger are doing for our customers.

Reach out if you want to learn more about how we do it.

To your success!🚀

09/03/2022

So far, Digtective has tracked over seven hundred and twenty thousand leads! Therefore, we thought that it would be a good idea to share some of the many lessons that we have learned. This is our ultimate guide to reducing your cost per lead CPL, or rather, cost per sale. It is time for you to stop wasting your money now!

Guide on how to reduce cost per lead

So far, Digtective has tracked over seven hundred and twenty thousand leads! This is our ultimate guide to reduce your cost per lead.

02/12/2021

Tracking marketing generated revenue … cookieless. Why is connecting revenue with advertising spend important?

What if you knew which of the specific marketing activities that lead to your profit and sales ... and not just leads?

What our cookieless conversion tracking does for your revenue growth.

https://bit.ly/3D7V0Qs

Tracking marketing generated revenue and advertising spend is crucial for any company. How Digtective solves the challenge ... cookieless.