Pixotope

25/08/2026

Don't let your studio space limit your creative freedom.

With Pixotope, all the tools for virtual moves are built in. So you can build that multi-million-dollar set, but in a broom cupboard studio.

Here, our Product Expert Frank Vedvik shows you how to do virtual camera moves...

19/08/2026

Kick. Score. No damage done.
With Pixotope, the ball is virtual - so you can take the shot without ever touching the LED wall.
TalenTrack follows the talent across multiple tracking points on stage, and our graphics engine renders the ball's trajectory straight to the goal in real time.

It's talent tracking at its best - perfect for in-studio explainers, demos, and anything that needs live action without the risk.

See it in action at BIRTV this week at the CMG booth.

17/08/2026

BIRTV 2026 is on this week, and Pixotope will be there. This year we are running a live demo on CCTV's booth: Pixotope Vision camera tracking, AR, and XR working together on a virtual football field, with TalenTrack, keeping graphics locked to on-field talent as they move.

If you want to see how these pieces fit into one workflow rather than as separate tools, this is the one to watch.

Our colleagues Xu Yang and Xindi Wang are representing Pixotope at the show and are glad to talk through workflows, integrations, and how broadcasters are putting real-time graphics to work on air.

Come and find us at CCTV booth 6001, August 19 to 22.

12/08/2026

Virtual production is not just for broadcast, and ZARA Kids can prove it.

ZARA Kids needed the look and feel of California streets for their Spring/Summer campaign. The catch: they were shooting in January, and flying an entire production across the world was never going to be practical for the pace of fashion.
So the environments came to the studio instead.

Working at Coruña Estudio Inmersivo in Spain, the team captured real Californian locations using Gaussian splatting, then rendered them in real time with Pixotope and the Volinga plugin on an LED wall.
The California streets existed in-camera, on set, with almost none of the post-production compositing a shoot like this would normally demand.
Eight environments were captured, six made the final campaign, and the whole thing was shot in five days.

See how it worked in the full case study: https://hubs.li/Q04sJfs80

How ZARA Kids shot a California-set campaign in Europe using Gaussian splats and real-time workflows to build the environment live on set.

11/08/2026

As Europe readies for a solar eclipse - it got us thinking...

With Pixotope, you don't wait for the sky to cooperate. Recreate the eclipse on your own stage - any angle, any timing, any broadcast. Rehearse the shot before the sun even shows up. Replay it after it's gone.

The universe gives you one shot. Pixotope gives you unlimited.

Pixotope. Virtual with Confidence.

10/08/2026

Somewhere, the post-World Cup out-of-office replies are still on. For those of us at Pixotope, preparation for IBC is in full swing.

In one month we will be back in the land of windmills, tulips and broadcast tech.

It has been a big summer of live sport powered by Pixotope, and we are bringing plenty of that energy to Amsterdam.

This year, you can find Pixotope team in three places on the floor:
→ Our Lounge + Live Feature Showcase, 7.C05 in Hall 7
→ Live Demos at EVS, 7.B11
→ Live Feature Showcase at HP, 7.B26

Coming to IBC? Use our code IBC7704 to register.

See you in the RAI.

05/08/2026

BBC Sport covered the majority of the biggest World Cup in history without sending its talent and crew across the Atlantic. The whole studio sat in the UK, more than 4,000 kilometres from the action.

For 2026, the team retired the green screen entirely and built an LED XR stage running an end-to-end HDR pipeline, with Pixotope driving the real-time graphics and camera-tracked environments.

As BBC Sport Design Director John Murphy put it, the goal was to build "a space and a feeling," not a postcard.

Read how they went virtual with confidence: https://hubs.li/Q04rZBG00

The BBC went full HDR and XR with Pixotope for the World Cup 2026. Find out how they went virtual with confidence.

23/07/2026

With great power comes great responsibilty.

That's certainly the case when designing your Unreal scenes.

Pixotope Senior Product Specialist Frank Vedvik takes you through some quick basic checks to make sure your scene runs at the frame rate you want.

The Pixotope help site has more information
https://hubs.li/Q04qv_ht0

21/07/2026

The full time whistle blew and there was one winner. The viewer.

BBC Sport's FIFA World Cup 2026 studio swapped chroma-key for an LED volume and XR - presenters surrounded by host-city skylines, a tactical analysis floor beneath their feet, environments shifting from day to night in real time.

Proud that Pixotope powered the graphics driving it all and in full HDR and UHD.

The best part? It's now the blueprint for Match of the Day.

SVG Europe went inside HQ3 👇

https://hubs.li/Q04q8v3x0

14/07/2026

RÚV built its World Cup 2026 studio from a blank page.

Designer Tómas Ólason shaped the look and feel over roughly two months, working around the broadcaster's other productions.

On air, it stays lean: one operator runs the virtual set and the AR graphics, in step with the director, the broadcast graphics operator, the lighting designer, and the DOP.

The virtual set gave RÚV a bigger and more flexible studio than a physical build would have allowed. One visual identity across the whole tournament, a space that reshapes for different editorial segments, and a production value that still stays practical for a small crew to run live.

See how it looks like on air.