Norkon

20/08/2024

▶️ Straight from the podcast studio: we've had the pleasure of talking with Are Westerink Sandvik, Product Manager at Media Group, who focuses on delivering high-quality digital user experiences. Whether having a bundled offering for readers and their households, or leveraging with platforms like Fantasy Funds to attract younger audiences, or exploring future -driven services to subscribers, Are shares insights and some of the successes and focus areas at DN to continuously improve their digital offering.

Listen to the full episode here👉: https://eu1.hubs.ly/H0bl-BB0

30/07/2024

In today's freshly released episode "Process Innovations And Roadmap To Success", Brian Morrissey, founder of The Rebooting, shares a treasure trove of great insights that we're attempting to sum up here:
1️⃣ Now is a good time to create a new publishing business model: be very audience-focused and really rethink about the way how the business is structured. Get rid of conservatism, be critical, and deal with cultural resistance to change.
2️⃣ The role of publishing brands is changing drastically, becoming a front business for different types of businesses - like Vogue World took over Paris, publishers will lean on the brands to master new skills. The publishing product is just one part of that business, but the brand has the real value in the culture and for the community.
3️⃣ Brian's newsletter hack: Mimic and adjust to the environment. Adopt a conversational tone since you're using a communication medium that invades your recipient's mailbox. Don't necessarily redirect to your webpage and risk losing your reader - provide value and be most relevant in the email itself, and build. a. habit.

👉Episode link: https://open.spotify.com/show/6vdNkykPfFOmYgPo8xNOYK👈

23/07/2024

We are thrilled to share the release of our very own B2B podcast, catering to news publishers and providing insights and opinions from the industry.

Our first guest on the show "I Need More Coffee and Better Ideas" features SEO Expert Barry Adams from Polemic Digital.

Tune in to listen to the 1st episode: https://eu1.hubs.ly/H0bl-BB0

Key learnings include:
1. Google accounts for 1/3 of the traffic to news publishers' websites
2. Social media platforms are algorithmically curated feeds, with no interest in redirecting their users to news publishers' sites.
3. Publishers sometimes overlook the importance and tech aspects of having a clean and lean website for their readers
4. Google and users favour live news, a popular publishing format using live blogs. However, some technical aspects need to be in place to guarantee success and best practices include server-side rendering (SSR) and posting structured data to enable Google to recognize these as live articles

Ready to hear more from the experts? https://eu1.hubs.ly/H0bl-BB0

12/01/2024

Live blogging has been the secret weapon for countless newspapers such as the BBC, Sky, the Guardian, Dagens Næringsliv or Amedia, to name just a few, to drive audience attraction and engagement.

If you're struggling to guide your audience through the conversion funnel, here is how live blogs can support your newspaper’s digital conversion strategy:

1️⃣ Audience attraction: Establishing your newspaper as a trusted news source with real-time updates to breaking stories.

2️⃣ Audience engagement: Building returning reader habits as readers have a higher tendency to return to a news site if they perceive that there is always something new and engaging awaiting them, reducing the risk of churn.

3️⃣ Audience conversion: Fostering reader loyalty by prompting your readers to take action while scrolling through live feeds, with CTAs leading to your newsletter, podcasts or other.

Find out more here: https://www.norkon.net/how-to-utilize-the-power-of-live-blogs/

Find out how to utilize live blogs and redirect readers to your in-depth journalism, moving them through your conversion funnel.

22/09/2023

Norkon held its first this week! It was a resounding success and served as an exceptional -building and productivity-enhancing event, including engaging brainstorming sessions while ensuring everyone had a blast. Thanks a lot to the organizers and all the participants for this great event! 🥳🤩

05/07/2023

Newspapers recognize the value of incorporating captivating elements into their publications that extend beyond news itself. From entertaining comic strips to addictive crossword puzzles and sudokus, games have consistently proven successful in engaging readers and promoting daily readership.
In this blog post we're looking at the pathway to success through gamification: https://www.norkon.net/reader-retention-success-through-gamification/

Games have consistently proven successful in engaging readers, encouraging daily readership, and reducing churn. Let's take a look at some great newspaper use cases.

15/06/2023

"Younger readers have a completely different way of consuming , so we have to build reader habits differently." For Kauppalehti, Fantasy Funds is the starting point of the user journey and lays the foundation for . Read the case study here: https://25121300.hs-sites-eu1.com/norkon/case-study-kauppalehti
-engagement

12/05/2023

Gamification has proven to be a resourceful and useful tactic for attracting new audiences and reducing churn. Here’s how Dagens Næringsliv in Norway, Dagens Industri in Sweden, and The Telegraph in the United Kingdom did just that.
https://eu1.hubs.ly/H03t0lq0

Gamification has proven to be a resourceful and useful tactic for attracting new audiences and reducing churn. Here’s how Dagens Næringsliv in Norway, Dagens Industri in Sweden, and The Telegraph in the United Kingdom did just that.

25/04/2023

It has been seven years since Dagens Næringsliv(DN) launched the DN Investor - a portal where readers can get up to speed with real-time data news, analytical insights, and related journalistic content all in one place. Built on real-time streaming technology from Norkon, Investor sets the bar of where finance meets journalism.
Earlier this year, the new DN Investor portal was released and keeps serving just under 50,000 visitors every day, ranging from small savers, investors, analysts, and finance professionals. Check it out: https://www.dn.no/investor/

19/04/2023

We're excited to join Dagens Næringsliv on stage next week at , to discuss how Norway’s leading business newspaper successfully used our game to build a younger audience. Come by if you're attending DME as well!
https://wan-ifra.org/events/digital-media-europe/?pagetype=programme

31/01/2022

We are doubling our team and are looking for fantastic colleagues!

We are doubling our team and are looking for fantastic colleagues