07/10/2021
Let's talk colour pallette. Choosing your brand colours shouldn't be about picking your favourite colour - it should be in line with your base brand and one that matches the emotion you're aligning with your focus demographic.
There's many things to consider, so check out our blog discussing the first stage of consideration to your brand colour palette.
Brands all around the world are defined by their chosen colour palette. McDonalds has its golden arches against a red background, Air New Zealand is synonymous with black and a […]