The Web Guys

21/08/2026

Want to know what keywords your competitors are ranking for and where your own website could be missing opportunities?

Competitor keyword research can reveal valuable search terms, content gaps and new opportunities across both SEO and Google Ads. The key is knowing which keywords are actually relevant to your business, match customer search intent and have the potential to generate valuable traffic and enquiries.

Our latest guide breaks down how to find and analyse competitors’ keywords, identify meaningful keyword gaps and turn those insights into a stronger search strategy.

Read the full guide ⬇
https://thewebguys.co.nz/how-to-find-competitors-keywords/"

Learn how to identify the keywords your competitors are using to improve your SEO strategy and gain an edge in search rankings.

19/08/2026

Optimising a Shopify store can feel overwhelming. With so much advice online, it is not always clear what actually matters, what you can handle yourself and where expert support can make the biggest difference.

Our latest guide breaks Shopify optimisation down into clear, practical steps to help you identify what is already working, where improvements are needed and what can help your store compete more effectively for online sales.

Read the full guide 👇

Discover strategies to optimise your Shopify store, improve site speed, and enhance user experience to increase traffic and sales.

18/08/2026

Ready for anything... Literally!

06/08/2026

Working hard, sharing plenty of laughs and enjoying the team moments in between.

27/07/2026

We’re proud to have partnered with the .build team since 2024 and to bring their experience, capabilities and projects to life through a new digital platform.

01/07/2026

Congratulations to on receiving a Michelin Star in the inaugural year of the MICHELIN Guide in Aotearoa New Zealand.

We’ve been proud to partner with Mudbrick since 2021, and it’s fantastic to see their passion, dedication, and excellence recognised on the world stage.

Well done to the entire Mudbrick team. Here’s to many more milestones ahead 🥂

29/06/2026

While there's no measurable impact from what we can see, one thing's
for sure. Adding a llms.txt file is neither a positive or a negative, and only time will tell if it becomes a prominent crawling factor for LLMs.

26/06/2026

🚨 Google’s June 2026 Spam Update is rolling out

Google has started rolling out its latest spam update globally and across all languages.

This is the second spam update of 2026, and while Google has not announced any new spam policies, website owners should still keep a close eye on ranking and traffic changes over the next few days.

What to watch:

✅ Google Search Console performance
✅ Organic traffic changes
✅ Ranking fluctuations
✅ Pages with sudden drops or gains

Spam updates are designed to improve Google’s automated spam detection systems, so sites that are impacted should review Google’s existing spam policies and assess whether any content, link, or site quality issues need attention.

Tip: Mark 24 June 2026 in your SEO reporting so you can separate this update from other performance changes.

Source: Search Engine Journal
https://www.searchenginejournal.com/google-begins-rolling-out-the-june-2026-spam-update/580424/

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19/06/2026

Cheers to the next "webpisode" 😉

This milestone is more than a celebration. It's a moment to recognise the people, the partnerships, and the work that have shaped TWG over the years.

From where we started to where we are today, our journey has been built on creativity, problem-solving, collaboration, and a team that continues to show up with passion and purpose.

We are proud of how far we have come, grateful for the people who have been part of the journey, and excited for what is ahead.

16/06/2026

Celebrating 14 years of The Web Guys 🎉
A great Friday spent with the team, reflecting on how far we’ve come and looking forward to what’s next. Here’s to many more years of growth, creativity, and success.

Thank you for having us Bracu Estate