31/03/2014
If you want to build a new website or re-design an existing one, then it’s the right time to optimise your site for SEO and boost your rankings on Google, Yahoo or Bing.
Most companies employ SEO strategies for their website, but often end up making the same mistakes, which does not give them the required amount of website traffic. Read along this article, to know how you can avoid some of the common pitfalls in SEO and boost your sales prospects.
Duplicate content is the worst enemy
Search engines definitely love fresh and original content and having duplicate content copied from elsewhere, may result in severe penalties. Before, publishing your content on the website, make sure to check for any duplication using online tools, such as Copyscape to get the best results.
Not updating your website
As part of your SEO efforts, it is important to update your website regularly and provide relevant and useful information to your prospective customers. For ex: You can create landing pages for your website by using keyword rich content, write regular blogs to showcase your company’s products and attract a high volume of website visitors.
Avoid keyword stuffing
Believe it or not-keyword stuffing can take away the originality of your content and can cause distraction to the readers. It may be a good idea to insert keywords at the right places, so that they look natural and relevant as far as possible. Another common mistake is to use wrong keywords in your content that can make it difficult for online visitors to find your website.
A good idea might be to use keyword research tools offered by Google to boost your SEO strategy for your website. Remember the idea behind optimizing your website is not to simply attract the search engine spiders, but to ultimately make your website accessible and useful to your online visitors.