29/05/2026
Fast websites are not just a tech concern, they’re a brand issue. Think about visiting a slow website, one that you’ve not been to previously. If you’re made to wait for more than a couple of seconds you’ve already made some decisions about that website, before you’ve even seen it. It’s now going to have to work even harder to convert you than if it loaded quickly.
But its not only perception and conversions that takes a hit, slow websites negatively impact SEO. The three user experience metrics Core Web Vitals measure are loading performance, interactivity, and visual stability, all of which rely on fast response times. If these are off then SEO will be impacted.
Lightweight builds, a mobile-first performance focus and fast response times help not only with SEO, but also perceived professionalism. Can your brand remain competitive and performant with a slow website?