Infotools

Infotools Infotools is a software and services provider, with particular expertise in processing, analyzing, v

Infotools is a market research software and services provider, used globally by some of the industry’s most curious minds. Our integrated, cloud-based software platform, Infotools Harmoni, is purpose-built to simplify the processing, analyzing, visualizing and sharing of market research data. Infotools Harmoni helps researchers explore their data, answer more questions and provide greater insights

. Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, we work with clients ranging from boutique research agencies such as Big Picture, Quantum Market Research and Foresight Research, to multinationals such as Coca-Cola, Orange, Samsung, Mondelēz and MetLife.

Customizing for specific sectors just makes good sense. It is especially important to broaden the approach to when y...
04/01/2024

Customizing for specific sectors just makes good sense. It is especially important to broaden the approach to when your data is supporting critical investment decisions. John Ziegler of Acclaro Growth Partners shares more on our podcast:

This latest episode of Now that’s Significant, has host Michael Howard, the head of marketing at Infotools, interviewing John Ziegler, CEO of Acclaro, a consulting firm that delivers targeted insights for the investment sector. Acclaro helps middle market clients in the M&A ecosystem focus on ...

How can we build stronger connections in the field of ? Tricia Houston, COO and Founder of The ExperienceBuilt Group sh...
03/01/2024

How can we build stronger connections in the field of ? Tricia Houston, COO and Founder of The ExperienceBuilt Group shares some key tips on our :

On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard (the head of marketing at Infotools) joined by Tricia Houston, COO and Founder of The ExperienceBuilt Group. Tricia, a travel-worn experiential marketer, classically trained market researcher, and chal...

Kick off the New Year with a listen to this episode with Pierre Dubosc of Semantiweb. He chats with us about being o...
01/01/2024

Kick off the New Year with a listen to this episode with Pierre Dubosc of Semantiweb. He chats with us about being open to change in the industry, and how this can help us find the largest advancements.

On this latest episode of Now that’s significant, a Market Research Podcast, host, Michael Howard, the head of marketing at Infotools speaks to Pierre Dubosc, Managing Director of Semantiweb North America. Before joining Semantiweb seven years ago, Pierre worked client-side, first as a brand manag...

Looking for some holiday weekend reading? Check out our newest "Space to Think" paper on . Inside you'll find a roundup...
28/12/2023

Looking for some holiday weekend reading? Check out our newest "Space to Think" paper on . Inside you'll find a roundup of expert viewpoints, covering topics such as:

💬 Examining the language of quality

🔎 Finding best practices for fraud detection and mitigation

🌈 Achieving greater representativity

😀 Creating better respondent experiences

https://hubs.li/Q02dT8150

An eBook on Data Quality in market research, representing a distillation of conversations from the Now that's Significant podcast, supported by additional data quality knowledge that we’ve acquired in our 33 years in insights. We hope you find this useful in your pursuit of data quality excellence...

In case you missed it! Last week, Tricia Houston of The ExperienceBuilt Group joined our to discuss how insights pro...
21/12/2023

In case you missed it! Last week, Tricia Houston of The ExperienceBuilt Group joined our to discuss how insights professionals play a central role in helping organizations make decisions and take actions that make the world a better place.

Full episode is here: https://hubs.li/Q02ddj0R0

On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard (the head of marketing at Infotools) joined by Tricia Houston, COO and Founder of The ExperienceBuilt Group. Tricia, a travel-worn experiential marketer, classically trained market researcher, and chal...

“My big takeaway is that the DNA of fraud is changing…there are new permutations of fraud for us to be mindful of.” Lisa...
20/12/2023

“My big takeaway is that the DNA of fraud is changing…there are new permutations of fraud for us to be mindful of.” Lisa Wilding-Brown of Innovate MR was quoted in our new white paper - download here (no email required): https://hubs.li/Q02ddhGG0

An eBook on Data Quality in market research, representing a distillation of conversations from the Now that's Significant podcast, supported by additional data quality knowledge that we’ve acquired in our 33 years in insights. We hope you find this useful in your pursuit of data quality excellence...

“I think persistent issues in data quality are related to the way that we treat respondents. We don't treat them as huma...
17/12/2023

“I think persistent issues in data quality are related to the way that we treat respondents. We don't treat them as humans and with respect.” Anne Brown of Gazelle Global is quoted in our new paper. She's right! To reach more, download here (no email required): https://hubs.li/Q02d7gVW0

An eBook on Data Quality in market research, representing a distillation of conversations from the Now that's Significant podcast, supported by additional data quality knowledge that we’ve acquired in our 33 years in insights. We hope you find this useful in your pursuit of data quality excellence...

“My big takeaway is that the DNA of fraud is changing…there are new permutations of fraud for us to be mindful of.” Lisa...
15/12/2023

“My big takeaway is that the DNA of fraud is changing…there are new permutations of fraud for us to be mindful of.” Lisa Wilding-Brown of InnovateMR was quoted in our new white paper - download here (no email required): https://hubs.li/Q02d7gYH0

An eBook on Data Quality in market research, representing a distillation of conversations from the Now that's Significant podcast, supported by additional data quality knowledge that we’ve acquired in our 33 years in insights. We hope you find this useful in your pursuit of data quality excellence...

What does Joel Rubinson of Rubinson Partners mean by "Finding the prediction in your insight, finding the growth strateg...
14/12/2023

What does Joel Rubinson of Rubinson Partners mean by "Finding the prediction in your insight, finding the growth strategy in your prediction"? Find out by listening to our discussion on the : https://hubs.li/Q02cw2KH0

Joel Rubinson (President and founder of Rubinson Partners, a marketing and research consulting firm for a brave new world) joined Michael Howard (Head of Marketing at Infotools) on this episode of Now that's Significant. Joel, who also happens to be an accomplished blues harmonicist, joined us on th...

"Fraud keeps challenging us, and we keep challenging fraud." We share some from Vignesh Krishnan of Rep Data / Researc...
13/12/2023

"Fraud keeps challenging us, and we keep challenging fraud." We share some from Vignesh Krishnan of Rep Data / Research Defender in our new paper on - plus expert viewpoints from many of our other guests. Read it here:

An eBook on Data Quality in market research, representing a distillation of conversations from the Now that's Significant podcast, supported by additional data quality knowledge that we’ve acquired in our 33 years in insights. We hope you find this useful in your pursuit of data quality excellence...

Congratulations to Kathy Cheng and Nexxt Intelligence for taking home the prestigious The Market Research Society (MRS)/...
11/12/2023

Congratulations to Kathy Cheng and Nexxt Intelligence for taking home the prestigious The Market Research Society (MRS)/ Association for Survey Computing (ASC) Best Technology Innovation award in the most recent competition. Kathy joined our a few weeks back to talk more about some forward-thinking themes in the industry:

On this episode of Now that’s significant, a Market Research Podcast, host Michael Howard (head of marketing at Infotools) was joined by Kathy Cheng, founder and CEO of Nexxt Intelligence, the Toronto-based research technology company behind Inca, conversational AI purpose-built for market researc...

How is Acclaro Growth Partners' approach to a little like investigative journalism? Their CEO John Ziegler joins our ...
07/12/2023

How is Acclaro Growth Partners' approach to a little like investigative journalism? Their CEO John Ziegler joins our to share more about how they uncover for the investment sector.

John Ziegler, CEO of Acclaro Growth Partners, a consulting firm that delivers targeted insights for the investment sector, joins Infotools market research podcast.

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Infotools House, 51 Hurstmere Road, Takapuna
Auckland
0622

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+64 9 488 0111

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