The Digitalis

13/06/2023

Are you tired of common website mistakes holding your business back?

🔎 Check out our latest blog post where we uncover the most common small business website blunders and share expert tips to help you optimize your online presence. From providing clear information to strengthening calls to action, we've got you covered! 💪📢

👉 Click the link in our bio to read the full article and unlock the potential of your small business website. Let's level up together! 🚀🌐

Avoid common small business website mistakes and boost your online presence with these tips.

09/06/2023

Last month my business and I each celebrated birthday milestones! So here is a gift from me to another business owner - something that could be rather transformational ✨🎁

REVITALISE YOUR BUSINESS 🚀💻 — WIN: ONE OF TWO BRAND OR WEB PACKAGE

In the fast-paced world of business, staying competitive and maintaining a strong online presence is crucial. If you've been running your business for 3-5 years and are looking to elevate your game to reflect the quality of your work, then this is an opportunity you don't want to miss. As a way to c...

14/05/2023

Ruby was the reason I went full time into my “side hustle”.

I always had my own design thing as a side project, doing not-for-profit work and the odd design jobs for events, friends weddings and other businesses. I never really wanted to have my own business 🤭

It wasn’t until my corporate marketing job was restructured on maternity leave, that I was forced into seeking out an alternative to going back to work — I wasn’t ready to put my little one into daycare.

And so ‘The Digitalis’ creative studio was born ✨

I have learnt so much in the last 3 years, juggling motherhood and running my own business — and to think it started with wanting to do more for her.

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I'm lucky to have you as my own and filling my day love and joy… and taking naps today 😅 To all the incredible mums juggling life and business🫶🏽 Hari Rā Māmā!

08/05/2023

🗂️ JPG, EPS, PNG — So many file types and no idea what to do with them?

You’re not the only one, hopefully this post will be a useful for some of you! 🥰 I have put together this resource to help you use your brand assets properly.

Check out the 🔗 by.0 above for a free comprehensive guide of WHO needs what files, WHAT they are best suited for and WHY we use certain files for certain purposes. 📁

But tell me, how do you pronounce GIF? 🫣

22/03/2023

Your brand isn’t about you — 😳

Understanding your customers' problems is crucial for the success of any business, and especially for creating a strong brand on social media. By knowing what problems your customers are facing, you can create a brand that speaks directly to their needs and concerns, making it more likely that they will choose your business over competitors.

This is why, when rebranding Aunties Corner, it was essential to communicate how Aunties Corner can help solve their customers' problems in a clear and engaging way on social media.

Why do they choose to buy from Aunties Corner and not a retail store? Why do they value your craft and expertise? What are they needing from you? How do you want them to feel?

Welcome to Aunties Corner — locally crafted treasures to mark an occasion, bound with tradition and love. ✨

06/03/2023

Then & Now —
When I first started out, I used to design 4-6 🤪 logos in photoshop and then send a screenshot to the client and hoped for the best.

But what is wrong with that, you may ask? Well compared to my process now, a LOT. 🫣

Firstly, all branding work now includes a guideline document that outlines the pillars of your brand. Your brand colours & hex codes, font suggestions, logo variations, social media branding and various mock ups so you can see the potential of your brand in real life!

PLUS what has been a REAL GAME CHANGER, I now include a video presentation in the conceptual stages so I can explain how the colours pair together, the fonts were chosen, helping clients see some of the reasoning behind the design, and more importantly the ability give clear and constructive feedback.

Since including this video presentation I feel like clients have a better understanding of how great branding impacts their business, and adds a little more trust in the process.

👩🏾‍💻 featuring brand guideline documentation for Aunties Corner — can’t wait to show you more of this project!

09/02/2023

I read a really cool post the other day that spoke about the frustration about how macrons are little glitches in the matrix and how most fonts don’t support these characters and instead display generic substitutes or the dreaded ☒
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“The Stink A”

Honestly the first time that I’ve heard of that term, but I’m familiar with the frustration of the missing macrons, or tohutō whenever I’m typing a document or finding a supportive web font

My favourite example of the importance of tohutō, is the difference between wētā and weta… or 🪳 and 💩… time to update your website search snippet 👀

So I thought I would make a little resource for some of the FREE canva fonts that support Māori tohutō, pōtae, or macrons.

11/01/2023

**Yes, you read that right. "A custom website in a day? That sounds crazy!?”** 🤯

I worked with Natalia to build her website in a day through my VIP service. 🚀

Yip, a whole day dedicated to rebuilding her website so it reflected her business more accurately.  

There are many benefits to working in these intensives but the obvious one is TIME! 

Because time is money right? ⏳💰

Designed for busy service providers, the aim of these VIP intensive days is to cut wasted days waiting for the energy, the time, that email or the inspiration to complete that task — taking you from feeling overwhelmed to in-control by helping you reach your goals.

Interested in learning more? Check out the link in my bio

22/11/2022

Many of you may be beginning to plan & set goals for the coming year, and I have 10 quick ways you can strengthen your brand ⚡️
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1. Update your highlights and covers
2. Add your social profiles to your email signature
3. Update all your social bios
4. Create a freebie that will appeal to your ideal audience
5. Offer advice to someone in your niche, for free
6. Schedule a day to update your ‘ABOUT’ page
7. Follow 3 brands that you admire and can learn from
8. Check in with your current customers, see how they are doing and if you can help them in any way?
9. Leave a review for three businesses you have used recently, show them some love! ♻️
10. Goals - set yourself one goal you wish to achieve in the next month
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2023 is going to be what you make of it - here’s to you making your moves 🥂
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15/11/2022

Do you struggle to find free stock images online that aren't tacky? 😇
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Yeah, I feel you. That's why I have put together this list of a few of my favourite sites for you to save and refer back to next time you are on the hunt for some lovely free images online.
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Check the 🔗 in my bio for my epic resource list for Building Your Brand - and it will be all yours. You're welcome!🥰

18/07/2022

🔦 [1/3] Client Spotlight: ASH | Wellness & Nutrition Coach]
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The goal was simple: Taking the 'Coached By Ash' brand and reflecting her brand pillars of being personal, educational and empowering, through her new website using visual and written media.
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The aim of Ash's programs is to give women confidence, using her authentic, relatable and honest approach to nutrition and health.
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Here is a snippet of the Pinterest mood board with lots of neutral & earthy colours. 📌
Check out ASH | Wellness & Nutrition Coach] bio 🔗 or hang around for the grid reveal!
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07/06/2022

It is so important to be strategic and thoughtful about how you are going to be perceived by your customers and to be able to differentiate yourself from other businesses ✨

But why should you hire a professional designer when you can DIY, or even use services like fiverr? Let me break it down for you 👉🏾