Aamplify

Aamplify Digital Product Marketing - products, methods, and tools. Our passion is to help you to create magnetic demand for your products and services.

The people at Aamplify, delight in utilising left-brain technology in combination with right-brain creativity to help clients build brand equity. If you you want to tap into seasoned capability and fresh thinking, that is focused on delivering tangible marketing results, talk with us. Get in touch:
Melbourne: +61 3 9018 5620
Sydney: +61 2 8006 9120
Auckland: +64 9 306 2310

Account Based Marketing (ABM) has continued to grow in popularity as B2B marketers seek to focus their spending and demo...
01/02/2023

Account Based Marketing (ABM) has continued to grow in popularity as B2B marketers seek to focus their spending and demonstrate ROI. Learn what ABM is and how it can benefit your business in our latest blog post -
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How to implement a best-practice ABM campaign, align your sales and marketing and use HubSpot to help your ABM work more efficiently and effectively.

Did you know - the more quality websites that link to your site, the higher your ranking on Google Search? Building back...
23/01/2023

Did you know - the more quality websites that link to your site, the higher your ranking on Google Search? Building backlinks is one of the most challenging jobs in SEO, but they can provide your business with a long-lasting competitive edge that's hard to copy. Find out how you can step up your backlink game this year in our latest blog: https://hubs.li/Q01xjVxy0

In this article, we'll look at what backlinks are, why they are important for your B2B SEO, and how you can use them to boost your search engine rankings.

It's scary, but Google is paying REALLY close attention to your website visitors 😮. The good news is - if your target au...
19/01/2023

It's scary, but Google is paying REALLY close attention to your website visitors 😮. The good news is - if your target audience loves your website, Google probably will too. That means higher search rankings, more leads, and faster growth. Find out how to optimise your 'on-page' SEO in our latest blog - https://hubs.li/Q01xjTf00

Learn how your business can optimise 'technical SEO' factors, the tools you can use, and the benefits to your business and potential customers.

Happy New Year 🥳! If your resolutions involve generating more leads and hitting new heights in 2023, check out our lates...
10/01/2023

Happy New Year 🥳! If your resolutions involve generating more leads and hitting new heights in 2023, check out our latest blog on Technical SEO. We discuss the 'under the surface' and often neglected SEO factors that could slow down your site, impact your search ranking, and hurt your lead generation 👇https://hubs.li/Q01xjSVN0

Learn how your business can optimise 'technical SEO' factors, the tools you can use, and the benefits to your business and potential customers.

Is your business the industry expert, an authoritative voice, and a trustworthy partner? Google is working hard to figur...
13/12/2022

Is your business the industry expert, an authoritative voice, and a trustworthy partner? Google is working hard to figure this out, which may impact your search rankings 👀. Learn about 'Expertise, Authoritativeness, and Trust' (EAT) and how to use it to your advantage in our latest article.

https://hubs.li/Q01tgWNN0

A website that demonstrates your expertise, authoritativeness, and trust isn’t just a good idea, it can impact your search rankings as well.

SEO is complicated (and boring for some 🥱), but it can make a huge impact. For example, 49% of B2B buyers use Google to ...
06/12/2022

SEO is complicated (and boring for some 🥱), but it can make a huge impact. For example, 49% of B2B buyers use Google to find a new item or product (HubSpot). In this helpful article, we run through the quick fundamentals your business can implement to boost your chances of being found by potential customers.

https://hubs.li/Q01t-9x_0

Ensure you have the SEO fundamentals set up correctly on your website to boost your chance of success. 

Your customers have hundreds of brands competing for their attention every day. They are overwhelmed, and increasingly t...
30/11/2022

Your customers have hundreds of brands competing for their attention every day. They are overwhelmed, and increasingly tuning out traditional marketing 🙈. So how can you break through with your messaging? Learn how Hubspot’s Marketing Hub can help you build a scalable and sustainable inbound marketing strategy that generates ROI -

While there are plenty of platforms out there that can be used to help manage an inbound marketing campaign, HubSpot is definitely one of our favourites. Here are 4 ways that you can leverage HubSpot to get better ROI and ditch those old-school marketing tactics for good.

Many scale-ups start by filling senior vertical functions like sales and marketing first, but is this the right approach...
24/11/2022

Many scale-ups start by filling senior vertical functions like sales and marketing first, but is this the right approach? Learn why successful companies are thinking horizontally, and how keeping in mind ‘how your buyers buy’ is the essential to unlocking growth - https://hubs.li/Q01r0wvR0

In the early days of business growth, starting with horizontal leadership combined with a more junior team can deliver faster traction and revenue.

Is your tech start-up ready to ramp up marketing and sales 📈? While the pressure may be on to hire staff and generate le...
15/11/2022

Is your tech start-up ready to ramp up marketing and sales 📈? While the pressure may be on to hire staff and generate leads, it’s crucial to do some groundwork to avoid burning precious time and capital. We’ve put together our top 5 things for founders to consider when building a go-to-market strategy -

The hardest part about growing a startup is the transition from being founder-led to scaling go-to-market teams as you work towards your ARR objectives.

When you get your website right, it’s more than a competitive advantage – it’s your secret weapon 😎. Learn how you can a...
08/11/2022

When you get your website right, it’s more than a competitive advantage – it’s your secret weapon 😎. Learn how you can avoid common pitfalls and get the best return on your investment when starting your B2B website project -

These are the things you need to know before you start building your website, or investing further in your existing one. This is your plan to deliver results.

Happy Halloween! If you want to scare your colleagues, tell them you’re building the new company website on Wordpress 🎃😅...
30/10/2022

Happy Halloween! If you want to scare your colleagues, tell them you’re building the new company website on Wordpress 🎃😅. But seriously, learn why Wordpress is no longer the CMS king, and how you can choose the best website tech stack to set your business up for success -

What works for one company, can be fail for another. But when you get it right, your website is more than a competitive advantage. It’s your secret weapon.

’Shout out to the growth hackers out there!  💪💪The Aamplify product team have released a fresh batch of HubSpot Consulti...
01/04/2022

’Shout out to the growth hackers out there! 💪💪
The Aamplify product team have released a fresh batch of HubSpot Consulting + Support services for those charged with transforming revenue operations. Tailored to new and existing HubSpot users and proven by our decade of experience driving growth for business across ANZ. Take a look: 👇👇

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Reach Further, Grow Better.

Digital Product Marketing that delivers better revenue.

If you are a Digital Innovator wanting to take your cutting-edge product or new platform to market or a Digital Leader wanting to transform the way you generate revenue or a Digital Marketer looking for the services, tools and methods that will give you the edge promoting a product online – Aamplify has a range of services to help you productise, collateralise and promote.

Since 2012, we’ve been conducting hundreds of one-on-one interviews with B2B buyers about how the purchase cycle is rapidly transforming - based on new digital platforms of engagement and systems of intelligence like Hubspot, Linkedin, YouTube, Facebook and Instagram. This primary research taught us the importance of thinking small in order to achieve big results – and so we approach digital product marketing with a small-world mindset that is focused on connecting you with your audience to create waves of socially influenced revenue and a digital sales engine.