12/05/2026
Your partner didn't ghost you.
You just lost them between the stages.
Recruitment → Onboarding → Enablement → Activation → Growth.
Most programs nail the first step.
Then leave partners to figure out the rest.
Here's the full channel partner lifecycle — and how to actually move partners through it: https://www.kademi.co/blogs/resources/the-channel-partner-lifecycle-explained/