By Keren Elise

By Keren Elise Pioneering the art of unapologetic elegance. Timeless brand identities for Ambitious brands. New Zealand

BOOKING 2024

Hey I'm Keren, the founder and designer behind by Keren Elise®

I'm all about crafting empowering and timeless designs for ambitious brands. With my expertise in Strategy, Branding, Logo design, and Illustration, I've got you covered from every angle of visual storytelling! I'm all about simplicity and functionality – striking that perfect balance between timeless aesthetics and contemporary relev

ance. I'll dive deep into your brand's identity, values, and target audience to create designs that perfectly align with your goals and make a lasting impression. Get to know me better in this blog post: https://kerenelise.co.nz/welcome-to-keren-elise-creative

Life has been life-ing lately, and it’s had me thinking about how easy it is to focus on everything you’re not doing *qu...
03/09/2026

Life has been life-ing lately, and it’s had me thinking about how easy it is to focus on everything you’re not doing *que mental spiral*

The things you’ve dropped.
The things taking longer than you wanted.
The version of you that feels a little less switched on than usual *me*.

But that doesn’t erase everything you are doing.

You can be soft and still incredibly capable.
You can feel things deeply and still get s**t done.
You can have days where you’re barely keeping up and still be someone worth being proud of.

I think sometimes we’re so busy looking at where we think we should be, we forget to notice the value we bring to where we already are.

And that’s why this quote hit me.
Not because she has it all figured out.
Because she KNOWS what she brings with her.

What are you finally giving yourself a little more credit for?
Don’t be afraid to say it. Tall poppy syndrome can sit this one out.

xoxo
[motivational quote, boundaries, grass is greener, wildest dreams, resting, growing strong brands, brand identity, logo design, female designer, branding for females, branding for creatives, branding design, nz designer]

A lil look at whats on my screen 👀 *vibes*Working on Visual Direction and Colour palette for this banger of a client! Ab...
31/08/2026

A lil look at whats on my screen 👀 *vibes*

Working on Visual Direction and Colour palette for this banger of a client! Absolutely LOVE levelling up branding for women in business!

Watch this space 😜
[branding designer, branding design, logo design, brand identity design, brand strategy, considered design, mood board, visual direction, color palette]

Showcasing one of my favourite projects from 2024! I mean all my projects are my favourites *but shhh*.Branding and Stra...
21/08/2026

Showcasing one of my favourite projects from 2024!
I mean all my projects are my favourites *but shhh*.

Branding and Strategy for Dental center Biodent - a multidisciplinary Dental Center based in Bulgaria.
Project scope: The Full Edit
Images [↓] Stills (past ad/affiliate)
Fonts [↓] Velour by SILKTYPE | foundry, Luxurious by Google fonts and Kaisei Tokumin by Google fonts.
Mockups [↓] Bendito Mockup Mock Exchange Mockups Design
[branding design, brand identity design, logo design, brand strategy, female designer, messaging, strong branding, building strong brands]

I don’t think enough people talk about this.We’re told to grow the business.
Scale the business.
Level up.But no one rea...
11/08/2026

I don’t think enough people talk about this.

We’re told to grow the business.
Scale the business.
Level up.
But no one really talks about what happens when you change in the process.

Over the last year, I’ve realised I wasn’t trying to get back to the business I had before. I was trying to squeeze myself back into a version of me I’d already outgrown *ouch*.

Turns out... that was the uncomfortable part.

The business wasn’t broken.
Neither was I.
I was evolving (still working that all out honestly).

But I think that’s made me a better designer.
Because branding has never been about making something look prettier.
It’s about building a business that reflects who you are today, not who you were when you first started.

Maybe you’re feeling that too.
If you are... I don’t think you’re lost.
I think you’re becoming someone you’ve never had the chance to be before.

Xoxo
You’re emotionally attached branding designer

I miss seeing people create because they genuinely wanted to.Not because it was trending.
Not because the algorithm said...
06/08/2026

I miss seeing people create because they genuinely wanted to.

Not because it was trending.
Not because the algorithm said so.
Not because everyone else was doing it.
Just because it was fun.

I think our businesses need more of that too.

Less chasing trends. More creating brands with personality, curiosity and ideas people actually remember.

That’s all.
Rant over. x

03/08/2026

How amazing is it to see clients share their final products!?! I’ll never get over it! BreastFriend | NZ’s Best Breast Pump have released their new and updated pump in Blush 🌺 and she’s a beauty!!

Seeing our packaging design and illustrations all come to life alongside the new pumps is just 😍😍. And you’ll be able to see these for yourself at the Baby Show in a few weeks! (You might even see me 👀).

The amazing motion and photos are by Infused studio

BRANDING COURT is now in session. Before the Court today?Five branding opinions I’d like to cross-examine.Before anyone ...
27/07/2026

BRANDING COURT is now in session.

Before the Court today?
Five branding opinions I’d like to cross-examine.
Before anyone files an appeal... this isn’t me calling you out. 😂

These are some of the most common assumptions I hear as a branding strategist and designer (wow fancy). And honestly? Most of them make complete sense... until you stop and question them.

Because branding isn’t about choosing your favourite colour. Or adding gold foil. Or getting a prettier logo.

It’s about understanding WHY your business exists, who you’re speaking to, and what makes people remember you in the first place.

The design should communicate that.
Not compensate for the lack of it.

So if you found yourself a little bit guilty on one (or five 👀)... don’t stress. That’s exactly why strategy comes before design.

[Court adjourned]

The Court is now accepting new cases.
Drop your charges below 👇
[brand strategy, branding, visual identity, brand personality, founder branding, strategic branding, memorable brands, design thinking, branding opinions, harsh branding truths, where’s the personality?]

Proof that even emotionally attached branding designers need to touch grass... or in my case, sand. I’m taking a proper ...
13/07/2026

Proof that even emotionally attached branding designers need to touch grass... or in my case, sand.

I’m taking a proper break with my little family from 14-26 July, so emails, enquiries, and messages will be waiting patiently until I’m back in the studio on 27 July.

If you’ve sent an enquiry while I’m away - thank you! I’ll get back to you as soon as I’m home (and probably still dreaming about tropical weather and crying into my coffee about the cold).

Catch you on the flip side
xoxo
Mockup .mockup
Print Texture .design

Address

Hamilton
3210

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