Brand Refinery

Brand Refinery Formerly Indigo Ink + KT Design ✨ now Brand Refinery
Refining brands through strategy, design & purpose.

Branding | Websites | Publications | Waikato-based, working with ambitious brands world-wide.

CLIENT SPOTLIGHT: Jigsaw North Manaaki WhānauA recent Rocketspark website launch we loved bringing to life.The brief was...
08/04/2026

CLIENT SPOTLIGHT: Jigsaw North Manaaki Whānau

A recent Rocketspark website launch we loved bringing to life.

The brief was professional, welcoming, and something that felt approachable to whānau, supporters, and partners alike.

We built on their existing brand, with a refined stingray feature that subtly nods to their history while elevating the overall look and feel.

But the real value sits in how the site now works:
→ Embedded forms (no more downloads or back and forth)
→ User experience upgraded so all information is clear to reduce stress and overwhelm
→ CRM integration to streamline admin behind the scenes
→ Solid SEO foundations to help the right people find them

The result? A website the team can be proud of and one that better supports the important mahi they do every day.

If your website is doing the bare minimum (or creating more work than it should), it might be time for a rethink.

BEAR & MOO: Here’s a glimpse of the photo wall backdrop we designed for Bear & Moo’s party last year.Those illustrations...
30/03/2026

BEAR & MOO: Here’s a glimpse of the photo wall backdrop we designed for Bear & Moo’s party last year.

Those illustrations by Stacey? Not just there to look cute (although they definitely do that too). They were originally created as part of a cohesive brand system – designed to show up across everything from packaging to social media to in-store moments like this.

Because a strong brand isn’t just a logo.
It’s about creating a world your customers can step into.

At their launch, this backdrop wasn’t just decor – it became a photo moment, a talking point, and something people naturally shared. That’s your brand working for you.

When everything ties together like this, you don’t have to work as hard to get noticed – your brand does the heavy lifting.

If you’re building a brand (or feeling like yours isn’t quite right), this is the kind of thinking we bring to the table.

Thanks to for the photo – and hope the new shop is going amazing Hannah & Richard!

Ka kite (good bye) – we’ve officially wrapped up for the year and are heading into a blissful three week break.Thank you...
19/12/2025

Ka kite (good bye) – we’ve officially wrapped up for the year and are heading into a blissful three week break.

Thank you, thank you for all the support this year, especially through the rename and rebrand. More exciting things coming in 2026… and yes, I promise I’ll finally get around to introducing the team! Clearly we’ve been too busy doing the work rather than hanging out here on socials.

Wishing you all a very merry Christmas and a restful New Year. We’ll see you on the other side – refreshed, inspired, and ready to tackle 2026!! 🥳🥳🥳

And if over the break you feel inspired to revise your brand, website or have another design project in mind, you can still get in touch via https://www.rfr.bz/f538659 to book a call for mid Jan.

WHO WE WORK WITH: No matter your size or stage, your brand should be working as hard as you are.✨ Small business owner w...
01/09/2025

WHO WE WORK WITH: No matter your size or stage, your brand should be working as hard as you are.

✨ Small business owner with big goals?

✨ Corporate or universities needing fast, consistent design?

✨ Start-ups ready to launch with impact?

✨ Not-for-profits wanting a polished presence that helps you fundraise?

That’s where we come in. At Brand Refinery, we refine brands, build websites, and design everything from annual reports to custom illustrations — always with strategy and colour psychology at the core.

👉 Ready for a brand that grows with you? Let’s talk: https://www.rfr.bz/f6d99c6

YOUR BUSINESS HAS GROWN UP – HAS YOUR BRAND? You know that feeling when your business has grown and evolved, but your br...
29/08/2025

YOUR BUSINESS HAS GROWN UP – HAS YOUR BRAND?

You know that feeling when your business has grown and evolved, but your brand still feels like the “old you”?

That’s exactly where Hamilton photographer Samantha Cornish found herself. After five years in business, her style had evolved and she wanted a brand design that tied in and gave her a cohesive look. Samantha’s photography is soulful and earthy, with a classic yet modern edge – capturing connection and self-acceptance in a way that feels beautifully authentic.

When she came to us, I was so excited (I’ve always wanted to design a photographer’s brand). And after a deep dive into her business, we set out to create something warm and refined to give her a polished and professional presence that she can implement across all brand touch points.

🌿 An identity blending earthy warmth with modern elegance
🌿 A custom leaf icon tied to her values and initials (SCP)
🌿 A colour palette, grounded in colour psychology, with a calm elegance whilst also reflecting trust and authenticity

The result? A brand so aligned it didn’t need a single change. 🤌

Now Samantha has a brand identity that not only matches the artistry of her photography, but also gives her the confidence to stand out in a crowded market.

If you’re looking at your own business and thinking, “yep, my brand needs to grow up too,” let’s chat about creating a brand that feels as evolved as you are:
https://brandrefinery.nz

POST LAUNCH GLOW ✨Last week we rolled out a fresh e-commerce site for Katie See Art – showcasing her stunning limited-ed...
26/08/2025

POST LAUNCH GLOW ✨

Last week we rolled out a fresh e-commerce site for Katie See Art – showcasing her stunning limited-edition prints (and a few originals). Built for speed, mobile, and easy checkout, with SEO baked in.

Tap to explore and snap up a favourite while free shipping is on: https://www.katieseeart.com

Building or upgrading your store? We design conversion-ready websites that look the part and include SEO foundations to help you be found! Send us a DM if you'd like to discuss further.

An exciting update… Indigo Ink has a new name!After 13 years designing under the name Indigo Ink and quietly growing beh...
03/07/2025

An exciting update… Indigo Ink has a new name!

After 13 years designing under the name Indigo Ink and quietly growing behind the scenes, we’re now officially Brand Refinery. ✨

In 2023, I purchased another studio (KT Design, my old workplace!), and over the past two years our small but mighty team has been working together on everything from brand identities to publications and websites.

Running two studios didn’t make sense anymore – so we’ve merged into one refined brand.

Why the name change?
Because what we do has evolved. It’s no longer just me – it’s a talented team of experienced designers, all working together to help businesses refine how they show up in the world.

Whether it’s a brand refresh, website design, or print materials – we help you feel proud, look polished, and connect with the right people.

Same heart, same high standards. Just more brains, more capability, and a fresh new name.

Welcome to Brand Refinery 🖤

While I’ve had to embrace taking messy action over perfection, the new website is live and evolving, come take a look 👉 brandrefinery.nz

WHY COLOUR PSYCHOLOGY MATTERSDid you know the colours in your branding can influence how people feel about your business...
29/01/2025

WHY COLOUR PSYCHOLOGY MATTERS

Did you know the colours in your branding can influence how people feel about your business? For example, green is often associated with balance and growth, while blue can inspire trust and calmness. In my unique brand design process, I integrate colour psychology into to ensure your brand not only looks great but also emotionally resonates with your audience.

Want to know more about the colours that could elevate your brand? Let’s talk about how we can refine your business identity to attract your ideal clients. Get in touch via https://indigoink.co.nz for a free consult.

Share your favourite colour below and let us know why you love it!

Address

Waiuku
Hamilton
2682

Opening Hours

Monday 9am - 2pm
Tuesday 11am - 2:30pm
Wednesday 9am - 2pm
Thursday 11am - 2pm
Friday 9am - 2pm

Telephone

+64211363906

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