3 Sheep Analytics

3 Sheep Analytics We provide analytics for your not-for-profits or small businesses in Aotearoa from Cape Reinga to Stewart Island.

Providing your organization with quality analytics and customer insights. We create actionable analytical reports to give you insights into your current customer/donor base and campaigns, predictive modelling to identify your best prospects and customers/donors likely to churn, and segmentation to target your marketing efforts.

Zero is not the same as a missing value and the two should rarely be interchanged.http://www.3sheepanalytics.com/news/20...
26/03/2017

Zero is not the same as a missing value and the two should rarely be interchanged.
http://www.3sheepanalytics.com/news/2017/3/26/zero-is-not-the-same-as-missing

Zero is not the same as a missing value. A missing value indicates something is unknown and it is almost never appropriate to substitute one for the other. Many people substitute missing values with a zero to make their graphs look better or prepare the data for modeling. However, a zero ind

Need to create a dashboard? Keep in mind these best practice tips.http://www.3sheepanalytics.com/news/2017/3/19/d4-dashb...
19/03/2017

Need to create a dashboard? Keep in mind these best practice tips.
http://www.3sheepanalytics.com/news/2017/3/19/d4-dashboarding-for-data-driven-decisions

Getting information in a timely, easy to understand way is not only expected by business professionals, it is necessary for businesses to stay competitive. Dashboards allow a user to get needed information at a glance. Stephen Few, a data visualization expert, defines a dashboard as, “a visual

Looking to hire a unicorn?http://www.3sheepanalytics.com/news/2016/11/12/how-to-hire-a-data-scientist
13/11/2016

Looking to hire a unicorn?
http://www.3sheepanalytics.com/news/2016/11/12/how-to-hire-a-data-scientist

So you've decided you want to hire a data scientist. What kind of considerations should you make when writing the job description? How can you find the best person for the type of work you want done? First we look at what the definition of what a data scientist is. Data scientists are generally expe...

I've seen many articles questioning how the analytics could be so far off. This is not exactly accurate. The conclusion ...
13/11/2016

I've seen many articles questioning how the analytics could be so far off. This is not exactly accurate. The conclusion was wrong, but the predicted probabilities were not far off.
http://www.3sheepanalytics.com/news/2016/11/9/what-data-science-cant-predict

Many may be shocked that Nate Silver didn’t accurately predict the outcome of the US election, getting some of the key states wrong. If you don’t know who Nate Silver is, in short, he is a data geek (he hates the term data scientist) who has gained fame from correct political and sports predictions,...

Fun with Olympics statistics:http://www.3sheepanalytics.com/news/2016/8/11/some-fun-olympic-stats
12/08/2016

Fun with Olympics statistics:
http://www.3sheepanalytics.com/news/2016/8/11/some-fun-olympic-stats

At the time of this writing, Michael Phelps just got his 22nd gold medal and New Zealand's Eric Murray and Hamish Bond got the 43rd New Zealand gold medal ever. In other words, if Phelps was a Kiwi, he would have more than half of the gold medals won by the country since the first Kiwis competed in…

07/08/2016

Another way to mislead your audience through graphing:
http://www.3sheepanalytics.com/news/2016/8/7/another-misleading-graph

In general, using images in your graph should be avoided. Similar to using a bar graph with a vertical axis starting above zero, using images in your graph can mislead an audience. An image is generally perceived as having volume. Increasing the image size to meet the y-axis value desired, is visual...

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