Organic Lines

Organic Lines ◈ Branding
◈ Website Design
◈ Packaging

Clarity is something I come back to again and again when working with start-ups.There’s often no shortage of ideas. In f...
05/05/2026

Clarity is something I come back to again and again when working with start-ups.

There’s often no shortage of ideas. In fact, most people I work with are flowing with them. But what’s usually missing isn’t creativity, it’s direction.

We live in a time where inspiration is everywhere. Tools can help guide you, Pinterest can spark ideas, but the real shift happens through conversation. When you start talking things through, patterns begin to form, what has felt unclear starts to settle, and the essence of your brand begins to surface.

This is why the early stages of branding matter so much.

Being clear on your point of difference, your audience, and where you’re heading gives you something solid to move forward with. It creates confidence in your decisions and direction in the market.

If you’re feeling a little stuck or unsure where to start, I’ve created a workbook to help guide you through this stage.

Send me a DM and I’ll share it with you.

Organic Lines Design Studio has grown so much. What started as a simple love for design has flourished into working alon...
29/04/2026

Organic Lines Design Studio has grown so much. What started as a simple love for design has flourished into working alongside evolving businesses at pivotal points in their journey, always there to offer brand expertise through periods where things are shifting and changing in ways that can often be challenging and unfamiliar.

These challenging moments are where I shine… refining what’s already there, uncovering what lies beneath the surface and helping shape it into a brand that feels clear, aligned and ready for where you’re going next.

It’s never JUST about how things look. It’s about creating something that feels right when you step into it, and getting to help create that with people who care deeply about what they’re building is something I don’t take for granted.

After many busy years of working with entrepreneurs while my own ideas swirl tirelessly in the background, I have finall...
28/04/2026

After many busy years of working with entrepreneurs while my own ideas swirl tirelessly in the background, I have finally made the time to bring one to life, my very own eCommerce business, DAB LAB.

This concept resonated deeply with me because it solved a problem I had experienced firsthand. While exploring my own creative practice, I often felt the pressure that came with painting that first mark on a large canvas. Interestingly, most of my best pieces came from my workbook, where there was no pressure, just space to create freely. That contrast is what led to the idea behind the DAB LAB Canvas Pad.
From naming through to branding and website design, this has been such an enjoyable and meaningful process. I’m really looking forward to seeing where it goes.

If you’d like to follow the journey, you can do so here - .co and if you’re interested in the full project, the case study is linked in bio.

And don’t worry, I’m still very much designing brands, but this one is my very own.

What if your client training lived in one seamless, beautifully branded space? This project for was all about creating ...
10/04/2026

What if your client training lived in one seamless, beautifully branded space?

This project for was all about creating a seamless online training hub for stockists, designed to support, educate, and elevate the brand experience at every touchpoint.

Because here’s the thing…
If your clients or stockists are relying on scattered PDFs, emails, or outdated resources, it can lead to confusion, inconsistency, and missed opportunities.

We built a centralised, easy-to-navigate platform on Squarespace that brings everything together in one place.
A space that feels like a natural extension of the Prologic brand, not an afterthought.

Inside the hub:
• Structured training modules across various topics
• Embedded video content for a more engaging learning experience
• Quizzes at the end of each section to reinforce knowledge
• A clear, intuitive layout designed for both new and existing stockists

The result is a platform that not only educates, but builds confidence and consistency across the entire network.

This is where your brand moves beyond just looking good… and starts working for you.

If you’ve been thinking about how to better support your clients, team, or stockists online, this is a glimpse into what’s possible.

View the full project via the link in bio or visit https://www.organiclines.design/our-work/prologic-skincare

Adding to your product range should always strengthen your existing brand, never confusing or diluting the look.This sim...
31/03/2026

Adding to your product range should always strengthen your existing brand, never confusing or diluting the look.

This simple wrap design for the ‘Prologic Treatment Trio Ritual’ was created to combine three separate products into one system, with every detail considered to maintain cohesive and balanced brand appeal.

A common mistake when a company expands quickly is that their brand gets lost in the rush . Often the result is a product range that feels inconsistent, and disjointed, even if each product works on its own.

Consistency builds trust and signals quality, even before a product is used.

If you’re extending your product range, make sure every new piece reinforces the brand, not competes with it.

If you need a second set of eyes on how your products are showing up, or are needing a look from the ground up, please get in touch.

I’m always so grateful to receive feedback like this.There’s something special about working with a business from the ve...
19/03/2026

I’m always so grateful to receive feedback like this.

There’s something special about working with a business from the very beginning, building a brand that feels aligned, considered, and ready to grow.

I work with many startups and growing brands, but what I loved about collaborating with Maria Ward was her deep understa...
03/03/2026

I work with many startups and growing brands, but what I loved about collaborating with Maria Ward was her deep understanding of colour and how it shapes her personal brand.

I had the pleasure of creating the brand for Maria, and I’m so excited to now share her newly launched website.

Introducing the refreshed online home for Maria Ward, Personal Stylist and Image Consultant. This project has been all about cohesion. Taking Maria’s brand and bringing it to life across every touchpoint, from her website through to social media tiles and email campaigns, ensuring everything feels aligned, polished and unmistakably her.

A big thank you to Pip Lyons from .nz for the beautiful copywriting that brings the Maria’s brand voice through so clearly.

If you’d like to see the full transformation, you can view Maria’s case study at
www.organiclines.design

Introducing the new brandmark for Change Management SolutionsFor this project the brandmark became the anchor point, a d...
12/12/2025

Introducing the new brandmark for Change Management Solutions

For this project the brandmark became the anchor point, a distilled visual expression of the meaning and transformation Change Management Solutions brings to every client engagement. The consultancy helps organisations understand where they are now, map a clear path forward, and lead teams through change in a way that builds trust and capability at every step.

The mark reflects intentional movement and progression, symbolising the thoughtful guidance and strategic clarity the consultancy brings to organisational transitions. The visual identity is grounded in values of integrity, innovation, leadership, and evidence based practice. Rather than embracing trends for the sake of trendiness, it prioritises simplicity, coherence, and timelessness, giving the brand depth and substance that feels authentic to the work they do.

This post is a showcase of the brandmark itself, with the full brand identity to be revealed in the coming posts.

Introducing a playful new colour palette for a brand I absolutely loved working on! Starting with one existing primary c...
02/05/2025

Introducing a playful new colour palette for a brand I absolutely loved working on!

Starting with one existing primary colour, I extended the palette to give the brand more flexibility, with thoughtfully chosen colour combinations to make staying on brand effortless.

Any guesses which business this might be?

From the first scroll, we wanted customers to feel that same high-quality experience they would enjoy in-store. The gree...
09/04/2025

From the first scroll, we wanted customers to feel that same high-quality experience they would enjoy in-store. The green tones carry the brand’s personality through every section, paired with strong imagery and thoughtful copy to guide the journey.

A seamless blend of tradition and modern convenience.

Address

116 Tennyson Street
Napier
4112

Opening Hours

Monday 9am - 2pm
Tuesday 9am - 2pm
Wednesday 9am - 2pm
Thursday 9am - 2pm
Friday 9am - 2pm

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