08/03/2026
As a devoted dog mum, to a very spoilt toy poodle, I was so excited when Anjuli came to me to design the brand identity for Muddy Paws Spa and Training.
Based in Palmerston North, Muddy Paws is a place where dogs aren’t just groomed they can also be trained and cared for by Anjuli herself.
The goal was to create a brand that feels playful, welcoming, and full of personality. The final design brings together bold muddy paw prints, wagging tails hidden in the lettering, and a colour palette inspired by happy pups. It’s fun and just a little cheeky, much like the dogs who visit Muddy Paws.