Snaffle Design

Snaffle Design Brands that earn trust before a word is spoken.

Strategic branding, websites and design for businesses that want to look established, professional and impossible to ignore.

How can a wordmark express the coaching journey itself?⠀That was one of the ideas behind the identity I created for Posi...
29/09/2026

How can a wordmark express the coaching journey itself?
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That was one of the ideas behind the identity I created for Positive Impact Coaching & Mentoring, a UK based client working with everyone from individual professionals and emerging leaders through to CEOs, executive teams and organisations.
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The wordmark explores what happens when energy that feels paused or stagnant is given clarity and direction.
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The intervention at the centre creates a moment of tension, before that energy is released forward with purpose, precision and momentum.
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Perspective creates direction. Direction creates momentum. Momentum creates impact.
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It’s been really rewarding seeing the identity grow beyond the initial brand work and website, and we’re now rolling out the next stage of Maxine’s brand across print and supporting collateral.
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And although I’m based here in New Zealand, projects like this are a good reminder that good creative partnerships don’t need to be local.
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I can work with businesses anywhere in the world, from strategy and identity through to websites, print and the everyday pieces that bring a brand to life.

www.positiveimpactcoaching.co.uk

Danielle Simpson is one of New Zealand’s top equestrians, with multiple titles to her name across a range of disciplines...
23/07/2026

Danielle Simpson is one of New Zealand’s top equestrians, with multiple titles to her name across a range of disciplines. Quite frankly, she is also a huge inspiration to me, balancing her sport, a high level career and her own young family.

It was such an honour to create a brand for Dani in 2024 that reflected her versatility across both dressage and showing (she's also amazing at side saddle and show hunter). With some incredible sponsors supporting her, it was important that the identity could represent not only Dani, but the entire team around her.

More recently, we gave Dani’s truck a massive, yet simple and elegant transformation. Seeing the before and after of the very same truck is truly amazing.

Someone like you! With a few big projects underway I’m looking to build my network of trusted professionals that I can r...
16/07/2026

Someone like you! With a few big projects underway I’m looking to build my network of trusted professionals that I can refer to or work with. Please send me a message or tag that talented friend below and it’ll be so nice to make some new acquaintances!

I’m not sure about you but for me winter always prompts great possibilities for growth and change. The days of course fl...
09/07/2026

I’m not sure about you but for me winter always prompts great possibilities for growth and change.

The days of course fly by quicker but the long evenings for me bring great creativity and clarity - it’s a real buzz that I lean into while and cherish.

🦄🦄 Horses worked in the morning, my body moved and then onto quiet, undistracted creativity for the rest of the day.

🎧🪴 Recently a major brand strategy & refresh has reminded me of the magic that occurs when a business finally feels seen and understood by me as the graphic designer which then translates into them being truly seen and loved by their clients.

Your brand is like a second skin that you have to wear everyday so you deserve to be proud of it… but if you’re embarrassed by your brand identity let’s do something to fix it.

I have limited space for another 1 or 2 clients over the next few months.

DM me to find out more 🐦‍🔥

Sometimes art manifests real life… and sometimes real life catches up with art.The beautiful Wakatu Quay, designed by th...
03/07/2026

Sometimes art manifests real life… and sometimes real life catches up with art.

The beautiful Wakatu Quay, designed by the ever-inspiring Warren & Mahoney and built by my client, LMC Building & Construction, quite literally took my breath away.

Eight years ago, when I developed the brand for LMC, a building company based in Kaikōura, one of the defining ideas behind the identity was the extraordinary way the Southern Alps rise so dramatically from the Pacific Ocean. That unique meeting of mountain and sea became the foundation of the brand.

Fast forward eight years, and here stands Wakatu Quay, fondly known as the upside-down dinghy, capturing that same relationship between land and ocean in architectural form.

It's a wonderful reminder that great design often begins by observing what's already there... and imagining what could be. The strongest ideas are often inspired by the world around us, and with vision, collaboration and a plan, those ideas have a way of becoming reality.

Thank you to Warren & Mahoney for allowing me to share this breathtaking image.

It's also a chance to share what's possible through thoughtful brand design in the construction industry, from the new build feature I designed during my time at Abode Magazine through to LMC's beautifully branded vehicle fleet (photo Dan Kerins). It's been a privilege to watch the brand evolve alongside the business as they've gone on to build for some of New Zealand's most esteemed architects and deliver truly iconic projects.




Branding that works for the real world 🌎 “Ecopanel continues to astound me. Years later, the brand still sells itself ev...
12/06/2026

Branding that works for the real world 🌎

“Ecopanel continues to astound me. Years later, the brand still sells itself every day because it tells a meaningful story that people connect with.

We receive enquiries from all over New Zealand despite doing very little promotion, and opportunities continue to arise with major companies. The brand has become one of our strongest assets.

Sarah created more than a logo — she built a brand that people remember, trust and actively seek out.”

It’s exactly what great branding should do… Look good while working hard.

I had far too much fun putting this little viral designer challenge together!!I thought I’d jump on the LogoArchive tren...
22/05/2026

I had far too much fun putting this little viral designer challenge together!!

I thought I’d jump on the LogoArchive trend and pull together a little collection of brand marks, wordmarks, and monograms I’ve created over the years.

Looking back through them, I think what I’m most proud of is the way my design style has been able to transcend industries from equestrian to construction, food to agriculture, healthcare and tourism.

Different industries, different personalities, but always the same intention behind the work. Thoughtful, refined visual communication that feels connected to the people behind the brand... I love what I do!

Hi and welcome to all the new faces who’ve followed me for the ride recently 🤍If you’re new here, I thought I’d share a ...
21/05/2026

Hi and welcome to all the new faces who’ve followed me for the ride recently 🤍

If you’re new here, I thought I’d share a little about the story behind Snaffle Design.

When used correctly, a snaffle bit is one of the softest and most refined forms of communication between horse and rider. It’s subtle, skilful, and built on connection and understanding rather than force.

That’s always felt a lot like good design to me.

I started Snaffle Design because I love helping businesses communicate who they are in a way that feels genuine, thoughtful, and beautifully put together whether that’s through branding, print, web, or social media.

I’m Sarah — a qualified graphic designer, equestrian enthusiast, and most importantly, a mum to two beautiful little tots and I’m so glad you’re here.

Thank you for following along and supporting this little business of mine 🤍

Superstar client Concrete Silution Limited is making the big trip north to the Fieldays at Mystery Creek this June 🚜✨Dur...
14/05/2026

Superstar client Concrete Silution Limited is making the big trip north to the Fieldays at Mystery Creek this June 🚜✨

During my time in Germany, I was always so impressed by how immaculate and efficient the farms were — and seeing Concrete Silution bring that same level of European precision and innovation to New Zealand is incredibly exciting.

It’s been awesome watching this startup gain momentum and carve out its place in the industry with a product that genuinely challenges what's always been accepted around farm infrastructure and maintenance.

I'm so proud to work alongside businesses that are pushing daily standards higher in NZ. 👏 If you're attending Fieldays, make sure you so see Martin and his team for a coffee!

It’s been a big week for brand launches! Don’t worry, I haven’t been pulling all-nighters — these amazing brand projects...
13/05/2026

It’s been a big week for brand launches! Don’t worry, I haven’t been pulling all-nighters — these amazing brand projects have been simmering away in the background for quite a while.

I actually started out as a patient of The Wright Way - Human and Equine Acupuncture after suffering a severe back injury, so four years later it’s been lovely to help Andrea make her already busy clinic official with a strong brand presence. Andrea works with both horses and humans, and the brief for this logo was to create another hybrid identity that referenced the other family business brand, Wright Honey Co.

The flowing lines within the identity are a literal representation of how acupuncture felt for me — removing physical blocks and pain, while allowing my nervous system to feel calm and safe.

If you live local to North Canterbury I highly recommend you give The Wright Way - Human and Equine Acupuncture a follow and try it for yourself

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Swannanoa

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+6421459811

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