Case in Point Design Studio

18/06/2026

Worried AI won’t recommend your business? You’re not alone. In “Will My Business Show Up on ChatGPT? AI Search in 2026,” I break down what small businesses need to do to get found by AI-driven search and it’s easier than you think. Read the full post:

There's a question I'm hearing more and more from clients lately, and it usually arrives with a slightly worried look: "If someone asks ChatGPT (or AI) to recommend a builder, plumber etc, will my business even come up?"

08/06/2026

The Jackson Reeves Lawyers rebrand was one of my fav types of projects. All in one from branding through to copy, photography, art direction and website development. I worked with a team from start to finish to roll out the new look.
Law firms often get lumped with the same tired look, all navy and serious, so the brief was to do something that still felt trustworthy and credible but had warmth and personality behind it. We rebuilt the brand identity from the ground up and carried it through to a website that finally reflects the people behind the practice.
The before and after says it all really.
A project like this is never a solo effort, and I had the best people alongside me. Pip at Articulate Communications wrote copy that actually sounds like a human wrote it (a rare and wonderful thing in the legal world), and Louis at Bolton Inc shot photography that gave the whole thing real presence and stopped it feeling like another faceless firm.
Proud of where this one landed. Authentic, timeless, approachable, yet professional and trusted.

24/05/2026

Sharing a really special project I was lucky to work on, which also featured on last week.
The items included in this memorial piece carried so much meaning that I travelled to Auckland in person to collect and photograph them, then carried out photo restoration before pulling the final design together.
The finished artwork now hangs at Auckland Hospital, celebrating the life of Alice Horsley, Auckland’s first female doctor.

18/05/2026

Ever rage clicked on a website ? How many clicks make you leave a site ? User experience is sometimes a difficult metric to quantify- but it’s one of the reasons testing your website is a fundamental part of the development process.

08/05/2026

You know that feeling when you’ve got all the knowledge in your head, all the value to give your clients, but the thought of packaging it into something that actually looks the part makes you want to lie down?
Earlier this year, a lovely mum I’d met on the sidelines of our kids’ football games came to me with exactly that. She runs a nutritional coaching business and needed print collateral that did her expertise justice.
We sat down in the studio with her notes, plans and sketches, and worked out the best way to communicate the genuinely valuable information she shares with her clients.
Yes, Canva has templates. But anyone who’s tried to bend a generic one to fit their specific needs knows the rabbit hole that follows.
What I created for her was a set of reusable, on-brand Canva templates she can adapt and customise for each client in minutes.
If you’d love a professional workbook or print collateral collection without the agency price tag, drop me a line. I’d love to have a chat.

05/05/2026

Need a podcast for your next walk ? Have a wee listen to my 5c on business and working for yourself in an AI age.

We sit down with Zoe, a multidisciplinary designer and illustrator, to unpack how strategy-led branding helps small businesses grow without burning out. From...