redDog

redDog provides digital marketing services to animal advocates and to animal-allied businesses. Helping you help more animals.
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From veterinary practices to vegan skincare, we use our expertise, strategy, and creativity to bring you more customers. Marketing is defined as “The actions of a business related to promoting and selling products and services, including market research and advertising”. However, to be effective, marketing needs to be focused and creative. Here at redDog, what genuinely gets our tails wagging, is

our passion to use the creative energy to help you develop your business further and faster than you could on your own, we believe in combining creativity + technology to generate business growth for clients.

19/07/2023

Out of 8.46 billion people worldwide, a whopping 86.1% have smartphones! Yes, that's around 6.92 billion people. Lots of potential customers there, right? But how can businesses focus on what truly matters amidst all this commotion and noise? Strategy is all about making smart decisions and having a forward-thinking mindset.

Let's take a glimpse at Michael Porter's Five Forces. Picture this: you own a dog-walking biz. 🐾

The threat of new entrants: Do you have loyal customers? How long would it take for a new dog-walking business pops up in your turf?

Bargaining power of suppliers: Who are your go-to suppliers? Can you find some cool alternatives?

Bargaining power of customers: Ever heard of the 80/20 rule? Does 20% of your customers bring in 80% of your profit? How easy is it for them to switch to another dog-walking service?

The threat of substitutes: Are there substitute services like doggy daycares? Are they cheaper? How effortless is it for a pet parent to make the switch? Can you offer a game-changing service that makes you a top dog?

The threat of substitutes: Who are your fiercest rivals? What sets you apart? 🐕

This framework helps shape your business strategy, not to declare whether your industry is attractive. The key is to never get stuck in the mushy middle. Be unique and stay paw-some! 🐾✨ Remember, it's not always the dog that barks the loudest that gets the most treats!

08/03/2023

As a small business, customer churn can be devastating. Losing a potential customer on your site can feel like you have lost your dog's favourite toy - it's not something you want to happen. The good news is that churn can be reduced if you take the information you know about why your customer churned and adjust accordingly. If a link is down or there's been a bad redirection, these are generally easy fixes that can help reduce churn in the long run. Making sure anything the visitor encounters while on your site is of quality will keep them around longer and result in more sales!

So don't feel lost and discouraged like you've reached the end of the road? It's time to take control, customize a 404 page, and ensure your customers never feel stuck again!

Then after you have customized that 404 page, go back and fix all those -
Broken inbound links
Deleted Pages
Referral Links

Read more on our blog, check out our website reddog.co.nz / resources/blogs

17/02/2023

This week, New Zealand was devastated by Cyclone Gabrielle. Impacting businesses, families and animals in our communities - the damage is catastrophic in some areas. redDog is here to help! If your business has been affected and needs digital marketing help (website, social media, strategy), please reach out; we are here to help you in any way we can.

Dogs New Zealand has acknowledged that the international dog community has reached out to offer help with donations towards the relief efforts; if you are looking to provide financial support:

Dogs New Zealand address: 7 Kilkerran Place, Porirua 5022 New Zealand
https://www.dogsnz.org.nz/
BSB: 03-0547
Account number: 01045758-00
Swift number: WPACNZ2W
To identify the donation, please include the following details:
Particulars: Your membership number
Code or Analysis: Donation
Reference: Cyclone Fnd

YOU could lend a paw too!

06/05/2022

Whether you shop consciously or not, consider adding to your list small businesses.

A small business is often run by one or two owners who juggle all the tasks within their business:
Marketing
Sales
Bank reconciliation and accounts
Business plan creation and reviews
Networking
Inventory management
Client communication and follow up
Business Security and I.T
Product or Service creation
Service work

Consider working smart if you are a small business owner; outsourcing is key. Let's do the math; if you are struggling with any of the tasks above, hire a professional; they will get the job done in a fraction of the time it takes you. You can sell your product, develop your service, or do what makes you money during that time. It's not rocket science, but we do see a lot of small businesses holding on to tasks that, once they let them go, their profits accelerate - all you have to do is choose wisely and never let fear hold you back.

Tag the small business you love into this post it may help them

03/05/2022

Please consider signing the petition to appoint a Commissioner for Animals in New Zealand.

Details:
The petition calls the House of Representatives to create a new role of a Commissioner for Animals, review the animal welfare system, including regulations, report on the latest animal welfare science, and provide independent oversight and accountability for animal welfare in Aotearoa.

We believe that decisions on animal welfare should be overseen by an independent representative who can provide unbiased and impartial advice for the care of New Zealand’s animals.
We are concerned that under the current system, the pursuit of profit and productivity overrides the legal rights of animals under the Animal Welfare Act 1999. We believe that animal welfare policy should be informed by scientific best practices and the values and expectations of society – not by industry stakeholders with a vested interest in profiting from the use of animals.

https://safe.org.nz/petition-commissioner/

❤️

17/02/2022

Are you short of cash reserves to implement your business ideas?

Many businesses can see a way forward and have plans ready to go but might not have the cash reserves to make it happen.

Are you an Auckland based business and need a new website to move your business forward? The Activate Tāmaki Makaurau Implementation Grant is a perfect solution for you.

If you have a marketing plan and want to start implementing the actual steps with the help of digital marketing specialists, apply for the grant today.

Now is the time funding will not last forever; $4000 to help you achieve your goals.

Your business needs to be based in Auckland, and your business needs to be GST registered.

DM us today; let's get started; we are a registered Activate Tāmaki Makaurau Service Provider

We are here to help you access Activate Tāmaki Makaurau Funding.

17/02/2022

I cannot express this enough, please if you love using Instagram or Facebook, turn on Two Factor Authentication (2fa) on your account. It protects you by requiring two methods to verify your identity if you log in or change your password.

Can't be bothered with the hassle of it? Well, if your account gets hacked, the hacker will change your password, and then you won't have any control of it whatsoever, so if you don't do it for you, do it for the kids!

In Instagram:
Tap your profile picture in the bottom right
Tap in the top right, then tap settings
Then tap Two Factor Authentication (2fa)
Tap get started - use your phone, WhatsApp, or google authenticator (or similar we use Authy)

In Facebook:
Top right - settings
Security
Login Approvals - Edit
Turn on 2FA

See, it's easy... and it will save you a lot of stress, especially if you are a small business that uses Social to promote your brand. Can you imagine how much damage could be caused to your business with a hacker at your social wheel!

17/01/2022

My mum was a massive fan of The Golden Girls; the show brought her lots of joy, so I already have a significant association with Betty White through the Rose Nylund character. I am more than happy to participate in the and donate for every dog that has given me the privilege of making me a .
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As you may know, it would have Betty White's 100th birthday today (Sadly passed on 31st December). The Betty White Challenge invites everyone to donate $5 to their local animal shelter on her birthday in her memory because Betty was an amazing animal advocate and focused on improving animal welfare throughout her life.
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I know two extraordinary, cherished women looking down from heaven ( ) and are smiling that we helped change animals' lives as a collective.
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We have donated to huha.org.nz, and it could be easy for you to donate also (in NZ only) HUHANZ
TEXT 'HUHA 'TO 4463 TO DONATE $3 or go to their website and donate through the traditional way.

05/01/2022

In December, there was a product review update from Google - if you have reviews, blogs, or sell products online, you really want to consider the following:
Best practices around this update:
Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.

Include links to other valuable resources (your own or from other sites) to help readers decide.

Describe key points beyond what the manufacturer says about the product

Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users make a purchase decision.

Share quantitative measurements about how a product measures up in various performance categories.

You will want to be watching your analytics going forward (and check December) for any volatility in your ranking.

However, if you have comprehensive reviews already, you may have found your site is peaking - and you love it, carry on that good work.

04/01/2022

Start of the year, conversations become about 'resolutions, words or goals' Tacked on to the end of a season that's usually full of a lot of pressure - Christmas!
 
How about starting this year working on what makes you happy? It's a surprising conclusion to some people, but we all just want to be happy - do your resolutions include happiness?
 
A great strategy would be to look at 'The Flow Model' by Mihaly Csikszentmihalyi
Being in a 'flow state' is wonderful for our souls - it's the place where we become fully immersed in the activity, often losing track of time, profound sense of satisfaction and are happy;
It needs to be one of our own choosing
Neither under-challenging nor over-challenging
Have a clear objective
Concentration on the task
Receive immediate feedback
 
You see, happiness isn't always to do with relaxation; musicians, athletes even doctors can be in flow states, and you don't have to 'flow' alone; you can be part of a team or group activity.
 
Is 2022 the year you will find 'flow' or the year you will set a goal?
Need some resources to understand finding your flow?
Do you know your 'flow' state - if so, comment below - it may inspire someone

31/12/2021

Happy Hogmanay as you find the bells tonight, have a wee dram with me!

No matter what, you do find the sweetness in it! Be gentle with yourself, take and hold a hug if someone is giving it to you, and make eye contact with anyone who raises a glass with you.

We wish you all the blessings that a New Year can bring.

Thank You to everyone that has supported my business and my family (Scotland, Canada and New Zealand) this year; my heart holds you close and wishes nothing but the best for you.

As always in New Zealand, we will be the first to raise a cheer to a brand new year; Slàinte Mhaith to you and yours in 2022

P.S Hogmanay (Scots: [ˌhɔɡməˈneː]; English: /ˌhɒɡməˈneɪ/ HOG-mə-NAY) is the Scots word for the last day of the year and is synonymous with the celebration of the New Year in the Scottish manner

30/12/2021

Kickstart 2022 with the Activate Tāmaki Makaurau funding, it is an opportunity for Auckland based businesses to receive $7000 for business advice and implementation.

Have an idea for growth, or looking to find a way forward? We can help with planning, strategy and continuity.

Business Advice - for planning and strategy - $3000 plus GST
Implementation - websites, social media, app or anything you have created in your plans - $4000 plus GST
It's FREE for Auckland based businesses.

If you are ready and have questions, DM us, and we can point you in the right direction, give you a call or set up a Zoom.

redDog is an approved service provider; what this means is, when you apply, you mention redDog as your preferred business advisory service to take advantage of this offer.

Address

32 Tongariro Road
Turangi
3334

Website

https://reddog.co.nz/

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Our Story

redDog provides digital marketing services to animal advocates and to animal-allied businesses.

From veterinary practices to vegan skincare, we use our expertise, strategy, and creativity to bring you more customers. Helping you help more animals.

Like you, we care about the world, especially those that roam it. We rely so much on our furry friends, they deserve our support.

We want to build connections, putting people and animals at the heart of everything we do.