05/11/2026
Before we touch anyone's website or marketing, I ask three questions:
1. Where do your enquiries come from today?
2. What happens to an enquiry after it lands?
3. If you got 5 more leads next week, could you handle them?
The answers usually tell us more than any audit. Sometimes the website is fine and the real gap is the follow-up. Sometimes it's the other way round.
Worth asking yourself before you spend another dollar. Which one is hardest to answer for your business?