Angie Whittemore

07/08/2026

A beautiful website is great—but if nobody can find it on Google, it is not doing much to help you get direct bookings.
For hotels, B&Bs, and short-term rentals, your website should do more than look good. It should be built in a way that helps Google understand your business and show it to people who are actively searching for places to stay.
These 3 things can make a big difference:
Redesigning your website without protecting your rankings
If pages move or links change and Google can’t understand where everything went, your website can drop in search results.
Google doesn’t know what your pages are about
Every page should clearly tell Google what it is about. If your website uses very basic titles like “Home” or has no useful descriptions, you are missing a big opportunity to appear in search.
Google is missing important details about your property
There is information that can be added behind the scenes to help Google better understand your hotel, B&B, vacation rental, reviews, location, amenities, and more.
In Bocas del Toro, I see this all the time.
Many websites are designed to look nice, but SEO was never really part of the plan. Most web developers focus on design and development, but not on how the website will actually rank in Google.
That is where SEO becomes so important.
Paid ads can bring traffic while you are paying for them. SEO is different. It is a long-term investment that helps your property become easier to find naturally—and that can lead to more direct website traffic and more direct bookings over time.
If you own a hotel, B&B, or short-term rental in Bocas del Toro and want help improving your online presence, I offer:
• SEO for hospitality
• OTA optimization
• Website design & development
• Social media that converts
• Paid advertising
• Content creation
• Local consultancy
📩 [email protected]
🌐 www.findable.travel

15/04/2026

🚨 Booking.com Fee Change: What Hosts Need to Know

Starting May 15, 2026, Booking.com says taxes may now be included in the amount used to calculate commission. That means many property owners could end up paying more per reservation.

If you manage a hotel, vacation rental, Airbnb, or short-term rental, now is the time to review your strategy.

What smart operators should be doing now 👇

✅ Review your commission costs
✅ Check your profit margins on every booking
✅ Adjust OTA pricing where needed
✅ Use a channel manager to map different rates by platform
✅ Focus on growing direct bookings
✅ Improve your website so guests book with you directly

The hosts who win long term are not just filling calendars — they are protecting margins, building direct demand, and using the right systems.

If you need help understanding your setup or improving your online strategy, feel free to reach out.

🌍 Hosted by Findable.Travel

Soon Findable.Travel will officially launch worldwide, offering services for Airbnb, Booking.com, Expedia, VRBO, hotels, and STRs — including listing optimizations, channel manager setup, booking engines, websites, SEO, and more.

19/02/2026

Big news for hosts and property managers in Panama — especially here in Bocas del Toro. 🌴

Bill 301 proposes the first official framework to regulate short-term rentals in the country (Airbnb, VRBO, vacation rentals, over-the-sea homes, eco-lodges, and more).

Article 1 would recognize STRs as a formal tourism activity, managed under the Tourism Authority, with free digital registration, official statistics, and clearer rules for everyone.

For Bocas — one of Panama’s most active STR destinations — this could mean:
✔️ More legal clarity
✔️ Equal rules across hotels + Airbnbs
✔️ A simpler path for hosts who want to operate transparently
✔️ Better data to understand how STRs impact our islands and communities

I created this infographic to help our local STR community stay informed as this conversation evolves.

What are your thoughts on this proposal?
Do you think it would help bring more clarity and professionalism to the STR space in Bocas? Let’s talk. 👇

20/01/2026

Excited to finally share something I’ve been building behind the scenes.

I’m launching Findable.travel — a hospitality marketing studio focused on one simple goal: Be Found. Be Booked.

I help hotels, vacation rentals, and short-term rentals improve visibility, optimize Airbnb & OTA listings, build high-converting websites, strengthen SEO, and turn social media into actual bookings — not just likes.

This is for hospitality businesses that want smarter marketing, fewer middlemen, and more direct reservations.

Website coming soon 🚀
More to share very soon.

STR marketing specialists helping hotels and vacation rentals grow direct bookings. Airbnb & OTA optimization, hospitality SEO, high-converting websites, and social media strategies built for the travel industry.