16/07/2026
Six logotype drafts in one sitting ๐คฏ
This is the vision behind Estra Coffeeโa specialty cafรฉ nestled up in the chilly, mist-covered highlands. Itโs a cozy, warm refuge designed for the wanderers, cyclists, and adventurers to escape the freezing wind, defrost with a hot mug or chill more with iced coffee, and fuel up for the rest of their journey.
All started late last night with a hot cup, a blank sketchbook, and a quiet room. Honestly, I completely forgot to hit record for the first three sketches. I got a little too excited and just started scribbling... rookie mistake. ๐
But the spark is there. Iโm taking this project from rough pencil doodles to a fully realized brand identity. Stick around to see how the visual language comes together.
Follow to see the next chapter. โโ๏ธ