The Backbone

11/12/2025

✨ YOU’RE INVITED: OBJX OPEN HOUSE! ✨
This Saturday, Dec 13 • 1:30–6PM

Bring your friends for an afternoon of games, journaling, and (of course!) snackies.

Pull up for:
✅ Bloom Cards pairing game tournament
✅ free pizza (!!)
✅ journaling table
✅ discounted items on offcuts, misprints, and equipment
✅ first look at our new products

Come play, make things, and make friends.
Everyone’s welcome — see you there! 💛

Visuals by Magno Mateo

08/08/2025

A (very) late post, but still worth celebrating!
Our interns recently wrapped up their time with us, and we couldn’t be more proud.

It was a joy having them in the studio, learning, experimenting, and diving into creativity with curiosity and heart. From mastering new machines to picking up design hacks, we’re glad they found the experience meaningful.

Wishing them all the best in their journey ahead. Keep designing with intention and empathy! 🌱

19/03/2025

✨✨

“DO IT AFRAID, HAVE FAITH IN YOURSELF”

Life will have its highs and lows, but as Frances Enriquez, Director of Operations at The Backbone Company, shares: Do it afraid, and have faith in yourself. When you pour yourself into the world, it will always find ways to give back.

As we celebrate Women’s Month, we honor the women who embrace challenges and trust themselves to grow through every experience. Here’s to the fearless women shaping their own success! 🌟

18/03/2025

"They brought structure and discipline to our very "rough" ideas at that time. They took care of everything the we didn't need to worry too much on follow-ups and deadlines. We were able to focus on developing our technology and prototype."

That’s how Shyrwinsteel described their journey with The Backbone.

Our role?

To help them find their purpose and align vision with strategy.

Branding goes beyond visuals—it’s about capturing your essence and shaping the path ahead.

Thank you to the Shyrwinsteel team for an incredible partnership.

thebackbone.company

18/03/2025

✨️✨️

You’ve shared your interest, now registration is officially open for next month’s design oath workshops hosted by WDO’s Young Designers Circle.

Taking place virtually from 25-27 March (with multiple time slots available), don’t miss your chance to contribute to this youth-led project!

Why should you participate?

1️⃣ Provide critical feedback to support the development of a design oath that speaks for all designers
2️⃣ Get a first look at the YDC’s research into ethical design, including their ‘9 Principles of a Design Oath’ and corresponding toolkit
3️⃣ Connect with fellow designers and other industry professionals from around the world to share perspectives and discuss the ethical impacts of design

Space is limited! Follow the link to register before 19 March 👉 bit.ly/designoathreg

17/03/2025

In today's dynamic business landscape, continuous leadership development isn’t just important—it’s essential.

Great leadership shapes clear business direction. It inspires people to think beyond limits and operate at their best.

Round Table is one of the people.

They didn’t just build a space for learning; they built a new way of seeing and leveraging strengths, empowering leaders to make better decisions, faster and with more confidence.

Our holistic branding of Round Table, including the brand name itself, transformed their mission from the ground up.

Great leadership shapes a clear business direction. It inspires people to think beyond limits and operate at their best.

04/03/2025

Little prints, big inspiration! 👀✨ Over the weekend, we got our hands inky at .nazareno printmaking workshop, and we couldn’t resist finding a cozy spot in the studio to display these cuties. More than just prints, they’re a reminder that there’s always something new to discover!

Excited to see where this leads next. Should we experiment with more prints? Let us know what you think!

02/03/2025

Companies with big visions need equally ambitious identity

In the dynamic world of business, continuous development of leadership and management skills is crucial for any organization to evolve with new techniques and practices. Round Table is designed to empower internal employees with comprehensive leadership training and workshops.

Recognizing this, CastleKeep’s leadership team reached out to us to create a new identity for Round Table. This identity, with its unique selling points of reflecting Round Table’s vision of professional development and aligning with CastleKeep’s commitment to investing in its people, is designed to attract a wider group of future leaders and connect with executives.

Check out the link in our bio to see the full case study.

28/02/2025

As ANTHILL Fabric Gallery continues to innovate and evolve, so does their visual identity. ⁠

Check out the link in our bio to learn more about how we helped a homegrown brand embrace a new chapter while staying true to their roots.

26/02/2025

ANTHILL Fabric Gallery's new look radiates vibrant and contemporary energy, marking a confident global transformation. The brand's main graphic element is a ribbon-like arc that represents a window. This window has two key functions: it honors and uplifts Philippine weaving traditions, while also creating opportunities for these traditions to engage with a worldwide audience.

Check out the full case study using the link in our bio. 👀