18/11/2012
From PowerUPCoaching
What do you think -- did he handle this right?
This is the kind of thing that gives internet marketers a bad name...
After months of promising "soon, soon" and ultimately not delivering a product, I sent a polite email to the vendor saying
"I'd like to remain a customer, but if you don't plan on having this product delivered in the next week, please process a refund."
His reply?
"I'd rather give you a refund, I'm no keen on dealing with unhappy customers".
I wanted to say, "Then you should not make your customers unhappy by not delivering your product and breaking your promises"... but I just agreed to the refund.
I actually bought the product as part of my "due diligence" for deciding whether to promote anything. From this particular individual, I expected a top-flight product and stellar support.
He was, after all, selling products that taught how to create lifetime customer value and satisfaction (among other things)...
So there I was, giving him every chance I could to make me a raving fan ... and instead he soured me on buying or recommending anything he sells.
What do you think? Should you just blow off unhappy customers or should you try to handle their concerns and try to make them raving fans and evangelists?
How would you handle it?
Comment and share - would love to know what you think.
