22/01/2023
[YOUTUBE SEO] HOW TO OPTIMIZE VIDEOS FOR YOUTUBE SEARCH
๐. ๐๐๐ง๐๐ฆ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐ข๐๐๐จ ๐๐ข๐ฅ๐ ๐ฎ๐ฌ๐ข๐ง๐ ๐ ๐ญ๐๐ซ๐ ๐๐ญ ๐ค๐๐ฒ๐ฐ๐จ๐ซ๐.
Just like you would when optimizing the written content, you'll use an SEO tool first to identify keywords you'd like your video to focus on (you can browse popular YouTube SEO tools below these tips, or click that link earlier in this sentence).
With a keyword identified, the first place you should put it in your video file โ before you even upload it to YouTube. Why? YouTube can't actually "watch" your video to see how relevant it is to your target keyword, and as you'll learn in the tips below, there are only so many places you can safely insert this keyword on your video's viewing page once it's published. But, YouTube can read your video's file name and all the code that comes with it when uploaded.
๐. ๐๐ง๐ฌ๐๐ซ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ค๐๐ฒ๐ฐ๐จ๐ซ๐ ๐ง๐๐ญ๐ฎ๐ซ๐๐ฅ๐ฅ๐ฒ ๐ข๐ง ๐ญ๐ก๐ ๐ฏ๐ข๐๐๐จ ๐ญ๐ข๐ญ๐ฅ๐.
When we search for videos, one of the first things that our eyes are drawn to is the title. That's often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.
Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for. Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don't.
๐. ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐ข๐๐๐จ ๐๐๐ฌ๐๐ซ๐ข๐ฉ๐ญ๐ข๐จ๐ง.
First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters. And while it's okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay.
If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text โ that amounts to about 100 characters. After that point, viewers have to click "show more" to see the full description. That's why we suggest front-loading the description with the most important information, like CTAs or crucial links.
As for optimizing the video itself, it doesn't hurt to add a transcript of the video, especially for those who have to watch it without volume. That said, Backlinko's research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.
๐. ๐๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐ข๐๐๐จ ๐ฐ๐ข๐ญ๐ก ๐ฉ๐จ๐ฉ๐ฎ๐ฅ๐๐ซ ๐ค๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ ๐ญ๐ก๐๐ญ ๐ซ๐๐ฅ๐๐ญ๐ ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐จ๐ฉ๐ข๐.
YouTube suggests using tags to let viewers know what your video is about. But you're not just informing your viewers โ you're also informing YouTube itself. Dean explains that the platform uses tags "to understand the content and context of your video."
That way, YouTube figures out how to associate your video with similar videos, which can broaden your content's reach. But choose your tags wisely. Don't use an irrelevant tag because you think it'll get you more views โ in fact, Google might penalize you for that. And similar to your description, lead with the most important keywords, including a good mix of those that are common and more long-tail (as in, those that answer a question like "how to do I?").
๐. ๐๐๐ญ๐๐ ๐จ๐ซ๐ข๐ณ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐ข๐๐๐จ.
Once you upload a video, you can categorize it under "Advanced settings." Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.
It might not be as simple as it looks. In fact, it's important to go through a comprehensive process to determine which category each video belongs in. Answer questions like:
๐น Who are the top creators within the category? What are they known for and what do they do well?
๐น Are there any patterns between the audiences of similar channels within a given category?
๐น Do the videos within a similar category share qualities like production value, length, or format?
๐. ๐๐ฉ๐ฅ๐จ๐๐ ๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ ๐ญ๐ก๐ฎ๐ฆ๐๐ง๐๐ข๐ฅ ๐ข๐ฆ๐๐ ๐ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐ข๐๐๐จ'๐ฌ ๐ซ๐๐ฌ๐ฎ๐ฅ๐ญ ๐ฅ๐ข๐ง๐ค.
Your video thumbnail is the main image viewers see when scrolling through a list of video results. Along with the video's title, that thumbnail sends a signal to the viewer about the video's content, so it can impact the number of clicks and views your video receives.
While you can always pick one of the thumbnail options auto-generated by YouTube, we highly recommend uploading a custom thumbnail. YouTube recommends the use of images that are 1280x720 pixels โ representing a 16:9 ratio โ that is saved as 2MB or smaller .jpg, .gif, .bmp, or .png files. If you follow those parameters, it can help to ensure that your thumbnail appears with equally high quality across multiple viewing platforms.
It's important to note that your YouTube account has to be verified in order to upload a custom thumbnail image.
๐ Follow Instagram to learn more helpful tips: https://www.instagram.com/nobi.pro/
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