04/02/2022
✦ Creating a brand is a tricky process. ✦
People mistakenly believed that a brand was simply a logo or a corporate identity. A brand is the emotional and psychological bond you share with your target audience. It is your company's values, goals, story, visuals, tone of voice, and the service and experience you provide to your customers.
Branding tells a story and is essential to the success and profitability of any business.
The more genuine and honest your brand message is, the more opportunities you have to connect and resonate with your target audience!
🤍 Here's the two parts of Branding..
The internal part of your brand is your brand strategy, which includes your vision, mission, values, audience, positioning, competitor analysis, personality, voice, messaging, experience, and goals.
The external part of your brand is known as its brand identity. It consists of your logo, fonts, packaging, illustrations, icons, photo style, and so on.
Internal influences the external AND without a consistent brand, your business will be just a business WITHOUT strategy and identity. Comment what are your thoughts about branding ☕
♥︎ Your brand is the image customers have of your business, so take the time to define it thoughtfully and early, before the market does it for you. -thehartford.com
✶If you're thinking about revamping/developing your brand, send me a DM with the word "BRANDING" .
