13/01/2024
Saijai Homecare. Brand Identity. Thailand
“Light and Premium” - Our recent work for Saijai Homecare, Thailand’s premium on-demand homecare and hospitality service, is a product of a smooth collaboration with the company’s design and managing team. The goal of the new brand identity is to implement visual organization by focusing on the essential elements needed to express Saijai’s premium services.
The old logo is restructured for consistency while retaining familiarity. The “swift” ends of the type mark are used as a visual element to create the rest of the brand’s visuals. A shape that represents Saijai’s commitment to top-notch homecare.
Saijai Homecare employs and connects gig workers to their on-demand service platform. After a series of trainings, securing insurance, and acquiring benefits, the workers are inducted into Saijai Givers - a community of empowered homecare providers. The Givers are represented in Saijai’s new branding as characters that express their actual warmth, confidence, and professionalism.
Sai Jai in Thai language means “care from the heart”