29/10/2026
Ranking #1 on Google isn't the finish line anymore.
Your customer now asks ChatGPT, Gemini or Google's AI Overview, and gets one answer.
If your brand isn't in that answer, your #1 ranking may never even get seen.
That's why I've changed how I approach SEO:
🔹 Answer first. Every key page opens with a clear, direct answer to the question your customer is actually asking. AI tools pull answers, not fluff.
🔹 Schema everywhere it makes sense. Product, FAQ, Organization, Review. Structured data helps machines understand your business instead of guessing.
🔹 Entities over keywords. AI understands brands, people and topics, not just phrases. Consistent name, details and expertise across the web builds trust.
🔹 Technical basics still win. Fast pages, clean crawlable structure, proper indexing. If search engines can't read your site, AI can't either.
🔹 Be the source others cite. Original insights, real data and genuine reviews get you mentioned. Mentions get you into AI answers.
Classic SEO gets you found.
AEO/GEO gets you chosen.
The brands that adapt now will own the answers tomorrow.
Is your business showing up in AI search yet?