19/08/2026
LinkedIn has a secret score for every profile. Most people have never heard of it.
It is called the Social Selling Index — SSI. It scores you from 0 to 100 across four areas:
→ Establishing your professional brand
→ Finding the right people
→ Engaging with relevant insights
→ Building strong relationships
The average SSI score is 23 out of 100.
Profiles with an SSI above 70 receive 45% more professional opportunities than the average user.
Not sure what to do with your number? DM us "SSI" and we will break it down for you.