21/04/2023
4 Principles we used to outrank a DR 96 site, with our DR 36 site.
In other words…
We outranked a competitor with fewer links.
Here’s how…
1. Topical Relevancy
We have written more articles about the subject…
We answered more questions about the niche…
Thus Google considers our site a more relevant search result, than our competitor’s site.
2. More Links Built to the Page
While most of our competitors have a higher domain rank, and more links overall.
We have more links built to the page, we’re actively trying to rank.
Page-specific links hold more value than overall domain links.
3. Better Technical SEO
Technical SEO is often ignored and put on the back burner, especially a company is focused on scaling.
This is your opportunity to outcompete your competitor.
Focus on having better technical SEO than them.
4. Better Match of Search Intent
There’s intent behind every keyword.
Figure out EXACTLY the reason why someone typed in a specific keyword…
What they’re trying to achieve…
What kind of information they need…
And present it in the most organized way possible.
Implement all 4 of the above for all of your money pages and target keywords…
Stay patient and focused…
And slowly but surely, you’ll be well on your way to the top of the SERPs.
