29/05/2016
1. Gives more value.
Using the right typography font gives your design work more value. Once it is well fitted to the industry and the product, it will be easily associated with it. Also, if a font is similar to the font used by other products or companies of the same industries that had already been successful, the users will also look into yours that way. It will be given more value and would have more chances to exist for long.
Give right message
Another reason why it is important to use the right font is the deliverance of the right message. You wouldn’t like to mislead the readers by using the wrong font. You cannot use a fancy font that looks childish if you are making a brochure for a bank. Since every font has different representations and impact, you have to use the right one that suits the industry in order to convey the right message.
Good presentation
When a client asks for a brochure design, or a CD cover design or maybe abusiness card design, he is actually asking you to create a good presentation for him. So, when you work on the design, you have to use a font style looks appealing, readable and clear. Let your font add style to your work for a good presentation.
Make information interesting
Some information is really boring and most people might not be interested to know about it. This is true especially when you are promoting a product or a service. It would be a challenge on how you can make it look interesting. Using a good typography font would make your information a lot interesting and worth reading.
Make clarity
Of course, clarity would be very necessary. Making a design project with an unclear text would be a bad move. You will be wasting your efforts and your time because you will not be able to convey the information that needs to be conveyed. So, see to it that you have chosen the right font that is not just appropriate to the project but is also readable and clear because it is the primary element that informs the readers
