19/09/2022
Presenting our first ever digital fashion campaign for our favorite brand Rastah's Volume 8 - A collection inspired by concepts of personal identity and societal expectations.
The set is inspired by old Lahore with some surreal activities creating Rastah vibes, Each model has its own surprising identity wearing Rastah's VIII clothes.
Created by the talented Zain Ahmad, styled by Umair Sajid and produced by our amazing team at DMTLABS
Creative & Strategy: Sadat Mirza
Storyboards: Moin Rehman
Art Direction: Musa Ejaz
Technical Direction: Waqas Omar
3D Artists: Afaq Ilyas, Khushnood Ali