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SEO New TOOL, ISLAMbab zone, Multanipur (2026)

18/02/2015

At one point in time SEO was something you could bolt onto a website to make an average or below average website rank as though it was best in class. In some cases that can still be done, but it is getting harder (and less profitable) each day.
As the web gets more competitive, effective SEO techniques will be viewed as a subset of marketing. With that in mind, we decided to create a full featured forward looking SEO training program covering: keyword selection, domain names, on page optimization, copywriting, blogging, site architecture, usability, analytics, PPC advertising, public relations, viral marketing, and link building.

Many of the concepts that relate to SEO but are not core to SEO are covered in other modules. Modules in the SEO training section include:

Why Search is so Powerful. Introduction article explains why search is unlike any other type of marketing.
Writing for Search Engines. Includes information about keyword research, on page optimization,user interaction with search results, site architecture, and robots control.
Off Site SEO. Includes many modules about link building, web directories, social interaction,blogging, and viral marketing.
Search Engines. Compares and contrasts how to optimize for engines like Google and Microsoft's Bing. Also discusses search engine submission, the history of search, and vertical search

12/01/2015

10 SEO FASTEST TIP For 2015
The online landscape has seen incredible changes over the last years. Social media channels are booming, mobile is taking over the planet, Google is churning out and killing off apps like there is no tomorrow, and SEO is as hard to keep up with as ever.
We’ve taken out our crystal ball for you and made some predictions for SEO in 2015.
Mobile Will be King
Mobile traffic is predicted to overtake normal web traffic by 2015. This means that mobile searches will also more than likely take over desktop searches by then. Many businesses are still pretty much ignoring mobile, which gives you the opportunity to leverage this right now. Start working on the refresh of your mobile website and develop a solid mobile SEO strategy.
Social is Taking Over
Some experts say that social media is already taking over SEO. While we are convinced that SEO is not dead and won’t be by 2015, social media will become more and more important for your online marketing strategy. Social media will be important as a marketing channel on its own, but also to boost your search engine rankings. Search engine algorithms are already including social signals to calculate rankings today.
Email Will Survive Them All
Email will be as important as ever. With the overload in data that people deal with on the internet, only really good marketing emails will still make an impact though. This means more personalized content and laser-focused targeting.
Real-Time is Where it’s at
Online Analytics tools are becoming very powerful marketing tools. Real-time analytics data will allow online marketers to tweak SEO and other online marketing campaigns as the data comes in.
Customers are already expecting near real-time communication today and won’t put up with being put on hold for 30 minutes anymore in 2015.
Semantic Supremacy
Old school keyword targeting is just about dead already, but by 2015, context will truly be king. Semantic search will be so good at understanding search queries that your keyword-focused content will be pushed back to page number 10 if you don’t know how to incorporate context in your online marketing activities.
Everybody Will be Doing it
If you’re not doing any SEO yet, start today or be left behind. By 2015, depending on the sector you are in, most if not all your competitors will be doing at least some SEO.
Be Fast and User-Friendly or be Left Behind
Google doesn’t like slow, hard to navigate websites and they will get better and better at picking up on this.
Authorrank
Your website’s authors will play a very important role in your SEO. Hiring influential authors that display high authority in their fields – based on social signals, comments and quality writing – will increase your rankings.
Content
Google is done with spammy backlinks and spun content. By 2015 their algorithm will be so refined that ranking with blackhat tactics will become very difficult. Start hiring good content writers.
Freshness
Yesterday’s news is old news. Content needs to be current or it becomes obsolete.

12/01/2015

The Wizard of Moz Talks SEO and Shares Tips for 2015

Rand Fishkin, founder of Moz, a leading inbound marketing software company, and host of the popular video series, Whiteboard Fridays, answers questions about what he wishes marketers understood about search, and tips for upping your game this year.
Marketers seem ambivalent about search these days. As Google focuses more and more on quality content, there’s a growing sense among marketers that search isn’t as important as it once was. What do you wish marketers understood about SEO, and what are their blind spots?
One of the key misunderstandings is the power search engines have to drive traffic. There’s a perception in the marketing world that Google is last year’s news. Social is hot and content is hot and native advertising is hot … and SEO isn’t all that exciting. It may be true that SEO has been around a long time, but it is still the most powerful earned, nonpaid source of traffic on the web. Google is sending out 10 times more traffic every day than Facebook does. There are six billion searches per day, each of those resulting in 1.5 to 2.5 visits on average. Those searchers are seeking something very different from social media audiences or email audiences in that they are looking for exactly the thing they’ve told the search engine. And if the searcher arrives on your website, the power to solve that person’s problem, convert, and expose the searcher to your work is exceptional. That’s the big one.
Due to a lack of knowledge, there’s underinvestment in SEO by content marketers to the detriment of their efforts.
What I also see from those who invest in content marketing is an addiction to the daily drive to add more and more content – mostly for the reason that if they don’t have something new, they can’t drive more traffic. SEO is a potentially huge solution to that problem. While social media and other sources of promotion fade after a few hours or days, search traffic continues on for months or years. Content marketers feel they have to constantly feed that fire in order to get traffic, and it’s a huge source of frustration for them.
Some marketers also misunderstand how keyword research and targeting works in concert with content. It’s a historical bias left over from the ’90s that says: In order to do good SEO, you have to do keyword stuffing and use a very keyword-focused strategy with content, as opposed to writing for users and simply using a few terms and phrases intelligently in the title, headline, and content to attract search engines.
Finally (and this is tangentially related to SEO), I see a lot of content marketers seeking viral content – one big content success – rather than investing in figuring out what serves their audience and influencers, and then serving those two groups with the right content. And, by the way, marketers seeking to serve the right content can be hugely helped by investing in keyword research.
Google is moving quickly to meet the needs of mobile devices. Can you help demystify some of the changes – particularly those that will affect content marketers?
Google is doing something interesting that a lot of marketers take as a negative, but it may be overall in the long term a net positive. Google is providing a lot of instant answers to queries – and many marketers are crying foul because they see it as stealing website traffic. If you do a search for NFL scores, ESPN comes up and NFL.com comes up. But ahead of those two is a Google Universal One box that tallies up scores for the day. Google does that for all sorts of queries: weather, travel, hotel, flights. They even do it if you search, for example, for art museums in Boston. They’ll give you a list of museums tied to Google maps – and that will come in ahead of the individual museum websites.
A lot of brands are frustrated thinking Google is taking away their traffic opportunities.
My only counterpoint to that is: In these cases, Google is usually taking away traffic when a decision is already made or when there’s not a lot of opportunities to capture conversion-focused value from those visitors. And by offering the information up front, Google is promoting more and greater use of Google. You can see that in the mobile-search statistics, which just keep going up and to the right. Search is one of the most popular things we do on mobile devices, and certainly one of the most popular things we do on the mobile web. Google is doing a good job creating addictive behavior in searches such that the volume of queries keeps going up and up. As we all search more, Google is actually creating more potential and more value in the chunky middle and long tail of keyword demand – where Google is never going to serve instant answers and there are going to be more queries.
So yes, in the short term Google is taking away some of that traffic trying to get answers to mobile searchers as fast as possible and getting the searchers addicted to mobile search. But in the long term it creates a bigger pie for everyone, including marketers.
Can you give us some practical tips for marketers to kick off 2015?
Many marketers are failing right now to properly connect and measure ROI from various channels. For example, social media is a channel that very rarely figures in the last click before conversion (or often even in the full conversion path if you’re tracking 90 days of activity in Google Analytics or whatever you might be using). That being said, you can look at the contribution of social channels to your overall traffic, returning traffic, and loyal traffic, then look at your funnel and see how social media and content marketing are often broadening the very top of the funnel. They affect how people discover you, get branded by you, and first come to know you. For the next three, six, or nine months, those people will often turn into conversions or amplifiers … but, unfortunately, we don’t have great ways of measuring that directly.
Due to the measurement challenge, a lot of C-suite executives – including CMOs – are biased toward channels that are the most measurable rather than the ones that are most serendipitous and hard to measure. The thing that sucks about that is those easy-to-measure channels get quickly clogged up with competition. Everyone’s going to put dollars toward the ones that are easy to measure and obvious … and they will become very expensive, high cost-of-acquisition channels. The ones that are hard to measure and serendipitous (sitting mostly at top of the funnel) will have low competition and much less noise. A lot of people won’t put dollars toward them – which means there’s a tremendous opportunity in those channels. Unfortunately, people focus on what they can measure. I would urge intelligent marketers to bias the other way and be a little serendipitous.
Second, I am seeing a huge amount of investment in content marketing and that’s exciting, but I think the pendulum has swung too far to quantity over quality. Very few companies approve projects that are expensive and interactive – projects that require designers, developers, and content creators to work together. Marketers are more biased toward, “Hey, let’s get up a blog post every day.”
We are all so overwhelmed with how much content is being produced and broadcast. Only the very special stuff stands out. I’d like to encourage and urge folks not to chase that one viral hit but to invest in quality over quantity. And to consider that publishing every day or every week may not be a very good goal. Attracting the right kind of customer, potential customer, and evangelist should be your focus … and finding the content and time frame that accomplishes that

16/11/2014

55 Quick SEO Tips Even Your Mother Would Love

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.

Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Text around your links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.

29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Linkbaiting is simply good content.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

38. Use keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

41. There are two ways to NOT see Google’s Personalized Search results:

(1) Log out of Google

(2) Append &pws=0 to the end of your search URL in the search bar

42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.

44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.

46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.

48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.

52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.

54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.

24/08/2014

Top 20 SEO Terms Part 2
11. Search Algorithm: Google frequently changes its search algorithm to find and rank the most relevant pages for any search query. There are over 250 factors involved and some of the most important of them are title tag, PageRank, meta tags, and unique content of the website.

12. Keyword Density: It was an important factor and most important for search queries that had low competition. Keyword density is calculated by dividing the total number of keywords with the total number word on the page. Keyword density is not of much importance in new Google algorithms and is not considered an important SEO factor today.

13. Sandbox: Googlebots frequently crawl the web and search for new websites. There is a separate index for newly discovered websites called sandbox. The websites present in the sandbox are not displayed in the search results for normal search queries. Once Google confirms the legitimacy of the website, it removes it from the sandbox and places it into the main index.

14. Keyword Stuffing: It is directly related to the keyword density as people knew that the pages are ranked according the keyword density. They started to trick Google by stuffing their content with keywords. But today, keyword stuffing is considered spam and your website can be penalized if you use this technique.

15. SERP: The term stand for Search Engine Result Page and it refers to the page displayed when you search for a keyword. The traffic sent to your website by the search engines depends on SERPs.

24/08/2014

Top 20 SEO Terms Part 1
If have a website or if you want to be a blogger or earn through the Internet then you need to know what SEO (Search Engine Optimization) is. There are a few SEO terms commonly used on the Internet so you need to familiarize yourself with them. Some of you may already know these SEO terms so this post is a refresher but a must read for the beginners.

1. SEM: This term stands for Search Engine Marketing and is vastly used. It is used to market services via search engines. SEM has further classification described below

a) SEO: It stands for Search Engine Optimization and it deals with everything related to optimizing a website to make its pages appear in the organic search result.

b) PPC: It stands for Pay Per Click and by this technique, one can purchase clicks from the search engines.

2. Backlink: It is commonly known as inlink and it is a hyperlink on some other website or blog and points back to your website. Inlinks are important for SEO purposes and increase the PageRank of a webpage and affect its position in the search engines.

3. PageRank: It is one of the 300+ factors Google uses to determine the relevance and importance of pages. If a link on page A is pointing to page B then Google will determine the relevance of that link and will consider it as a vote of trust from page A for page B.

4. Title Tag: It is simply the title of the article but it has its own importance. The title should be unique; SEO optimized and should contain the keyword.

5. Link farm. These are used to increase the PageRank through an artificial way. In link farms, every website links to every other website but these techniques are considered “spam” by the search engines now days. You can be penalized if you use these techniques.

6. Meta Tags: Search engines look at the Meta tags to get the understanding of your website and the content available in it. You can place these tags in the HEAD section of the HTML code of your index page. These tags are not visible to the human visitors normally.

7. NoFollow: People seldom pay attention to this factor while commenting on blogs. Nofollow means that the website on which you are commenting does not endorse the link. Google does not count such links and nofollow links do nothing to improve your PageRank. However, you can get some quality traffic by commenting on blogs.

8. Link Sculpting: Webmasters used the nofollow attribute to utilize their PageRank to rank their own pages in the search engines via link sculpting. This technique is no longer useful now as Google handles the nofollow attribute in a different way.

9. Linkbait: It is a piece of information or web content written to attract the backlinks from other sites. It can be a webpage or a blogpost or it can be a picture or a video. A good example of “linkbait” is a top 5 or top 10 list that instantly becomes popular on social media sites.

10. Anchor text: It is a clickable word and highly important for SEO. Google and other search engines associate those keywords to your website and start ranking your pages accordingly.

SEO New TOOL

18/02/2015

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