03/06/2026
The pages that make you money are rarely your most visited pages.
Most teams know this. But during a CMS migration, it's easy to default to traffic as the measure of what matters. High traffic pages get reviewed carefully. Low traffic pages get migrated as-is.
That's where conversions quietly disappear.
In this short, our CEO Chris Lojniewski shares what we consistently see across migrations — solution pages, pricing pages, case studies, niche landing pages are what a buyer reads before they contact you. They're also what Google, Perplexity, and ChatGPT pull from when deciding whether to recommend you.
Migrating them without review is a missed opportunity you won't notice until months later.
Before any migration, we map every page by commercial value, not just traffic. Some of the most important pages on a site get very little traffic and a lot of revenue. They need more attention, not less.
Worth saying: this audit takes time upfront. If you're on a tight migration timeline, it's tempting to skip it. Don't.The pages that make you money are rarely your most visited pages.
Most teams know this. But during a CMS migration, it's easy to default to traffic as the measure of what matters. High traffic pages get reviewed carefully. Low traffic pages get migrated as-is.
That's where conversions quietly disappear.
In this short, our CEO Chris Lojniewski shares what we consistently see across migrations — solution pages, pricing pages, case studies, niche landing pages are what a buyer reads before they contact you. They're also what Google, Perplexity, and ChatGPT pull from when deciding whether to recommend you.
Migrating them without review is a missed opportunity you won't notice until months later.
Before any migration, we map every page by commercial value, not just traffic. Some of the most important pages on a site get very little traffic and a lot of revenue. They need more attention, not less.
Worth saying: this audit takes time upfront. If you're on a tight migration timeline, it's tempting to skip it. Don't.
