PushPushGo

10/04/2026

What does the data say about push timing?

Looking at web and mobile push performance in the digital publishing industry in 2025, one pattern stands out: 👉 afternoon hours consistently drive the highest engagement

What explains this?
• users are past the morning rush
• attention is more stable
• content consumption becomes more deliberate

In practice, this means: aligning with user rhythm is just as important as message quality.

Find more insights in our report: https://pushpushgo.com/en/resources/e-books/web-and-mobile-push-performance-in-online-publishing-in-2025

09/04/2026

On average, only 25% of users return to an app for a second time. After 30 days? Less than 6% remain. 📉

Without active communication, you aren’t just losing users — you’re wasting the budget spent on acquiring them in the first place. High churn is a "leaky bucket" that no amount of ad spend can fix.
At PushPushGo, we help you bridge that gap. We provide the tools to transform a one-time "user" into a "loyal customer" through meaningful, real-time engagement.

The shift is simple: Stop focusing only on the install. Start focusing on the relationship.

Learn more! Check out our insights on the best strategies for mobile apps to boost visibility and keep users coming back: 👉 https://pushpushgo.com/en/blog/top-strategies-for-boosting-app-downloads-and-increasing-visibility

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Średnio tylko 25% użytkowników wraca do aplikacji po raz drugi. Po 30 dniach zostaje mniej niż 6%. Bez aktywnej komunikacji tracisz budżet wydany na pozyskanie klienta. PushPushGo to narzędzie, które pomaga zmienić "użytkownika" w "lojalnego klienta".

Przeczytaj o najlepszych strategiach dla aplikacji mobilnych: https://pushpushgo.com/pl/blog/strategie-zwiekszania-liczby-pobran-aplikacji-i-poprawy-widocznosci

08/04/2026

Major events like the FIFA World Cup 2026 aren’t just about sports - they’re about attention.

Traffic spikes. Competition intensifies. And audience habits shift in real time.

So how can publishers stay relevant when it matters most?

In our latest ebook, we break down:
⚡ how to capture attention during live moments
⚡ how to turn spikes into repeat visits
⚡ how to build engagement beyond match day

If you’re planning your content strategy around major events, this is a practical starting point.

Download your free copy 👉 https://pushpushgo.com/en/resources/e-books/the-fifa-2026-engagement-playbook

07/04/2026

B2B nurturing has long been dominated by email… but is that still enough?

In this new article, Kinga Edwards explores how push notifications can complement your existing strategy — reaching leads faster, increasing engagement, and filling the gaps email can’t cover.

Push notifications can reach users within minutes, while emails often sit unopened for hours.

Learn how to use push for:
✔️ Webinar reminders that boost attendance
✔️ Content drip campaigns
✔️ Re-engaging dormant leads

Read the full article: 👉 https://pushpushgo.com/en/blog/how-to-use-push-notifications-for-b2b-lead-nurturing

Learn how to use web push notifications for B2B lead nurturing—boost webinar attendance, improve engagement with drip campaigns, and re-activate dormant leads with real-time, privacy-friendly messaging.

03/04/2026

Warm Easter wishes from the PushPushGo team 🐣🌼
May this time bring a bit of calm, a lot of positivity, and a fresh boost of inspiration for the weeks ahead.

Enjoy the holiday and all the simple moments that come with it.🙌

02/04/2026

Mobile push is no longer just a traffic tool - it’s a retention strategy. 🔄

Our data shows clear engagement patterns:
👉 highest performance on Sundays and Mondays
👉 strong alignment with user routines and content consumption habits

This suggests that engagement is not random - it’s shaped by repeat behavior and weekly habits.
This reflects a broader shift in how publishers think about push.

As James Kember from Pugpig notes:
“Push used to be framed mainly as a short-term traffic lever… now success is measured through retention signals like return frequency and habit formation.”

What does this mean in practice?
• using push to build regular touchpoints (not just one-off visits)
• aligning send times with audience routines (e.g. weekends, mornings)
• prioritizing relevant, high-value content over volume

As a result, mobile push is evolving from driving clicks to building habits and long-term loyalty.

Explore more insights in our report: ➡️ https://pushpushgo.com/en/resources/e-books/web-and-mobile-push-performance-in-online-publishing-in-2025

01/04/2026

Most teams don’t struggle with getting traffic — they struggle with turning that attention into real engagement and results.

That’s where the right communication channels make the difference.

In our upcoming live demo on April 8, we’ll show how you can build a simple but effective engagement system using PushPushGo — combining push notifications, on-site messaging, and automation.

We’ll walk you through:
• how to reach users instantly with push campaigns
• how to drive conversions with well-timed onsite messages
• how to extend communication to channels like WhatsApp
• how to automate workflows and measure what actually works

Two sessions available:
🇵🇱 10:00 AM CEST (Polish)
🇬🇧 2:00 PM CEST (English)

This session is for teams across industries who want to:
→ engage users more effectively
→ build direct communication channels
→ improve conversion and retention

Save your spot:
👉 English session: https://app.livestorm.co/vercom-sa/introduction-to-pushpushgo-live-product-demo?s=60aa432c-6b14-4faa-b97f-4377cb1fae14

👉 Polish session: https://app.livestorm.co/vercom-sa/wprowadzenie-do-pushpushgo-pokaz-na-zywo?s=abff8fe8-77c0-437a-8a12-93e23ac834a3

31/03/2026

Growing a travel media brand today means more than just creating great content — it’s about making sure it actually reaches your audience. 🎯

Putni Kofer is a well-known travel media platform from Croatia, inspiring readers with destination guides, travel tips, and stories from around the world. With highly engaging editorial content and a growing audience, expanding reach and maintaining strong reader relationships becomes key.

That’s where push comes in.

See how Antonio Ivičević, Founder of Putni Kofer, describes their experience with the PushPushGo platform👇

30/03/2026

How do you actually build reader habits?

In our latest webinar, Przemysław Cymerkiewicz and Francesca Dumas from Contribly shared a practical framework: the engagement loop.

It connects CGC (reader participation), push notifications and on-site messaging into a system that continuously brings readers back.

From social reach → to contribution → to push → to return visits → to deeper engagement.

A simple idea, but when done right, it creates consistent reader habits.
We broke it down with real examples and use cases.

If you are looking for ideas you can apply to your own strategy, you can watch the full on-demand recording here: 👉 https://pushpushgo.com/en/resources/webinars/how-publishers-can-build-reader-habits-using-cgc-and-direct-messaging

26/03/2026

More targeting doesn’t mean less scale — it means better performance.
In our digital publishing report, we found that targeted web push campaigns achieved 7.6% higher CTR than mass campaigns.

The difference isn’t huge — but it’s consistent.
And in publishing, consistency means long-term performance.

The takeaway?
Mass campaigns drive reach.
But targeting improves engagement quality.

Explore more insights in our report: 👉https://pushpushgo.com/en/resources/e-books/web-and-mobile-push-performance-in-online-publishing-in-2025

24/03/2026

Tomorrow, together with Contribly, we’re hosting a webinar on how publishers can adapt to a shifting digital landscape.

Data from Chartbeat shows that while overall traffic declined by 6% in 2025, search referrals dropped significantly: Google Search fell by 34%, and Discover by 16%.

The impact is even more severe for smaller publishers (1,000–10,000 daily page views), who saw a 60% drop in search traffic. Medium-sized sites (10k–100k daily views) experienced a 47% decline.

As John Saroff points out, direct audience relationships are now “essential survival tools.” To fill the gap, publishers are increasingly turning to internal traffic and “dark social” (such as messaging platforms like WhatsApp).

Join Przemysław Cymerkiewicz and Francesca Dumas tomorrow to learn how to move beyond chasing algorithms and start building an owned audience.

Register here: 👉 https://app.livestorm.co/vercom-sa/how-publishers-can-build-reader-habits-using-cgc-and-direct-messaging?utm_source=pushpushgo&utm_medium=facebook&utm_campaign=24.03

AI-generated content is everywhere. Social media reach is shrinking. Independent creators are competing for the same attention your newsroom relies on.In this environment, one-off visits won’t sust...