Asseco Platform

Asseco Platform Boost your retail success with Asseco Platform.

Our cutting-edge solution blends the latest technologies and AI for the most efficient sales force automation and retail ex*****on including Image Recognition and more!

When choosing Image Recognition for Retail, businesses often face a critical decision: Should they opt for an Offline or...
10/03/2025

When choosing Image Recognition for Retail, businesses often face a critical decision: Should they opt for an Offline or Online mode? Some may argue that Offline solutions are limited compared to their Online counterparts, while others claim that Online solutions suffer from connectivity constraints.

Our Digital Shelf Recognition solution works seamlessly in both modes, ensuring reliable performance no matter the circumstances.

Offline Mode: Instant Recognition Without Connectivity Concerns
In the Offline mode, the AI model is embedded directly on the device, enabling real-time recognition without internet connectivity. This approach eliminates delays and ensures that analysis happens instantly, on-site, and without dependency on external servers.

Online Mode: Fit for Every Device with Centralized Processing
The Online mode relies on cloud-based processing. When a user captures an image, it is sent to a remote server, where advanced AI algorithms analyze and classify the products. The results are then transmitted back to the user. This mode is perfect for less advanced devices, as the calculations are not done on the device, reducing processing power requirements and ensuring smooth operation.

Final Thoughts: A Solution That Works - Anywhere, Anytime
The debate over Offline vs. Online Image Recognition is not about which is better but which is right for your business needs. You don’t have to choose with our solution - you can get both.

The result? A powerful, business-driven solution that adapts to your operational reality.

Get in Touch
Want to stay ahead of the competition and ensure your products are always positioned optimally on store shelves? Contact us today to learn how Digital Shelf Recognition by Asseco can help you gain real-time insights, monitor competitors, and maximize your market presence. Don’t miss the opportunity to make data-driven decisions that keep your brand competitive. Reach out now!

https://assecoplatform.com/

https://assecoplatform.com/digital-shelf-recognition-ir/

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03/03/2025

Brands can’t afford blind spots when it comes to product availability, visibility, and promotions. Every missing item, misplaced product, or incorrect price tag means lost sales and missed opportunities. But what if you could track all these KPIs instantly - with just a single scan?

Introducing AI-Powered Digital Shelf Recognition by Asseco for Retail
Our advanced Image Recognition technology allows you to analyze store shelves in seconds and instantly get actionable insights. Our solution seamlessly tracks:

✅ Availability – Identify missing products and ensure critical items are always stocked.

✅ Exposition & Visibility – Measure shelf share, check planogram compliance, and optimize product placement.

✅ Promotions & Pricing – Verify promotional ex*****on, detect incorrect prices, and compare with competitors.

🎥 Watch the video below to see what KPIs our Digital Shelf Recognition solution tracks!

📊 From Data to Action – Instantly
No more manual store audits, delays in reporting, or inaccurate insights. Our AI-driven solution delivers real-time data, empowering brands, merchandisers, and retailers to react faster, optimize ex*****on, and boost sales.

Want to stay ahead of the competition and ensure your products are always positioned optimally on store shelves? Contact us today to learn how Digital Shelf Recognition by Asseco can help you gain real-time insights, monitor competitors, and maximize your market presence. Don’t miss the opportunity to make data-driven decisions that keep your brand competitive. Reach out now!

https://assecoplatform.com/

https://assecoplatform.com/digital-shelf-recognition-ir/

18/02/2025

2024 was a watershed year for the energy drink market. Until now, manufacturers have focused on sugar-free or reduced-sugar versions of their products. However, functional drinks, isotonic drinks, and a new category of drinks - Easy Boost - are now becoming increasingly popular. In response to changing consumer preferences, brands have begun to develop alternatives with more diverse formulas tailored to modern health trends and market expectations.

What are Easy Boost drinks?

Easy Boost is an alternative to traditional energy drinks, offering a gentler boost without excessive amounts of caffeine and taurine. Key features of this category are:

- Reduced caffeine content (less than 150 mg/l) or no caffeine at all.
- No or minimal amounts of taurine.
- Composition enriched with vitamins, plant extracts, and natural stimulants such as guarana or ginseng.
- Variety of flavors, often inspired by fruity and refreshing compositions.

What do these changes mean for energy drink manufacturers?

As the market adapts to new consumer expectations and regulations, manufacturers need to monitor product placement and competition in retail environments closely. This is where Digital Shelf Recognition by Asseco becomes a key tool for brands.

Digital Shelf Recognition enables real-time tracking of energy drink assortments on store shelves, providing valuable insights such as:

- Availability of Easy Boost products in various retail locations.
- Competitor product placements and pricing strategies.
- Effectiveness of promotional efforts and shelf visibility.
- Emerging trends in consumer demand for alternative beverages.

By leveraging Digital Shelf Recognition by Asseco, manufacturers can quickly adjust their strategies, optimize distribution, and respond to market shifts more efficiently. Understanding what is happening at the shelf level allows brands to maintain a competitive edge in this evolving landscape.

Want to stay ahead of the competition and ensure your products are always positioned optimally on store shelves? Contact us today to learn how Digital Shelf Recognition by Asseco can help you gain real-time insights, monitor competitors, and maximize your market presence. Don’t miss the opportunity to make data-driven decisions that keep your brand competitive. Reach out now!

https://assecoplatform.com/digital-shelf-recognition-ir/

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