07/05/2026
In one of the episodes of our WM Talks podcast, we talk about how AI can support product configurators in e-commerce - and where the line is, after which it starts getting in the way more than it helps. 🥴
This is an important topic especially for 👉 companies that sell products with many variants, personalisation options and a more complex decision-making path.
In the conversation, we covered, among other things:
🔎 what a product configurator really is,
🔎 which industries it works best in,
🔎 how AI can support visualisation and recommendations,
🔎 and why it should not take control over the final choice away from the user.
Because a well-designed configurator should not only personalise the product. It should also organise the choice, support the purchase decision and help the customer reach the best-matched variant. And AI brings the greatest value when it strengthens this process rather than taking it over completely. 💁♀️
If you have not had the chance to read the transcript of this episode yet, we are dropping the link in the comments - straight to the conversation. 🗣️