Marta Ostrowska Branding

Marta Ostrowska Branding BRANDING STUDIO with boutique soul for timeless and unique brands. — LOGO | BRANDING | VISUAL IDENTITY BRANDING / LOGO / KEY VISUAL

BRANDING | The visual identity for ANN BERNAT was created from the need to capture the emotion, sensitivity, and deeply ...
19/08/2026

BRANDING | The visual identity for ANN BERNAT was created from the need to capture the emotion, sensitivity, and deeply personal nature of her photography.

The starting point was timeless elegance — built not on excess, but on quality, proportion, and a considered approach to typography. The logo is subtle and refined, giving the photography space to speak rather than competing with it.

A distinctive element of the identity is the emblem, which also acts as the founder’s signature. This gives the brand a highly individual, almost intimate character — making the identity feel like an extension of the person behind it.

For me, design always begins with conversation. With getting to know the person, their sensitivity, their perspective, and the way they see the world. Only then is it possible to create a brand that is not simply beautiful, but one that truly reflects who its owner is.

In ANN BERNAT’S case, this meant creating an identity that does not say too much, but allows you to feel more. Quiet, elegant, and personal. One that does not follow passing trends, but remains relevant over time.

Because, much like in emotional photography, in design the most important thing is not always what we notice first.

It is what stays with us afterwards. 💫

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

29/07/2026

BRAND THINKING Nº01 — Why a logo is only the beginning?

You can have a beautifully designed mark, but if every other element of the brand speaks a different visual language, it becomes difficult to build something truly distinctive and recognizable.

A brand is the whole experience.⚜️

Typography, color, imagery, product presentation, social media, website, packaging, printed materials — and every detail in between.

Consistency is what makes people recognize a brand before they even see its logo. That’s why I always design beyond the mark. One beautiful piece can capture attention.
But a cohesive brand identity creates the character people remember.

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

BRANDING | YO SOY HANA — a brand rooted in fragrance, femininity, and the journey back to oneself.The starting point for...
22/07/2026

BRANDING | YO SOY HANA — a brand rooted in fragrance, femininity, and the journey back to oneself.

The starting point for the identity was the meaning of yo soy — I am. This idea became the foundation of the brand’s storytelling: Hana is not one specific woman, but a symbol of many emotions, moods, and feminine archetypes, each revealed through a different fragrance composition. ⚜️

The bespoke symbol combines the idea of a mirror, reflection, and organic petals. It represents a moment of reconnecting with oneself, the ever-changing nature of femininity, and the discovery of one’s own identity. Its subtle, open form leaves space for personal interpretation, allowing the symbol not only to identify the brand, but also to tell its story.

The creative direction is built around sensuality, deep browns, burgundy, light, glass, and expressive textures. Every element — from packaging and photography to product presentation — contributes to a cohesive, intimate world of understated luxury.

This is branding in which fragrance is more than a product. It becomes the protagonist of the story, an emotion, and a deeply personal ritual. Because true luxury begins in the moment you truly feel who you are.

Discover your true self.

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

29/06/2026

EVERY REMARKABLE BRAND BEGINS LONG BEFORE LOGO | Każda marka, która pozostaje w pamięci, rozpoczyna się znacznie wcześniej niż od identyfikacji wizualnej. Zaczyna się od decyzji, jak ma być odbierana.

— Od charakteru.
— Od emocji.
— Od kierunku.
— Od rozmowy.

Dopiero później pojawia się identyfikacja wizualna.

Ta kolekcja przedstawia wybrane marki, które miałam przyjemność współtworzyć w ostatnim czasie — każda z nich została zaprojektowana indywidualnie, z myślą o stworzeniu spójnego doświadczenia, a nie wyłącznie estetycznego projektu.

Bo dobra marka nie przyciąga uwagi na chwilę. Pozostaje w pamięci na długo.⚜️

Perhaps the next story in this archive will be yours.
Być może kolejna historia w tym archiwum będzie należeć do Twojej marki. 🕊️

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

VISUAL IDENTITY | for D’ORE Jewellery was created for a premium jewellery brand dedicated to handcrafted pieces, where e...
16/06/2026

VISUAL IDENTITY | for D’ORE Jewellery was created for a premium jewellery brand dedicated to handcrafted pieces, where exceptional craftsmanship, quality, and attention to detail define every creation. ⚜️

Our goal was to develop an elegant and timeless brand identity that reflects the luxurious nature of the brand while maintaining a sense of softness, femininity, and refinement. The visual direction was built around a palette of warm beige tones and ivory hues, carefully chosen to evoke sophistication, simplicity, and understated luxury.

At the heart of the identity is a bespoke emblem designed as a modern interpretation of a brand crest. Inspired by the calla lily — a flower symbolising beauty, grace, and elegance — the mark serves as the defining element of the brand’s visual language. 🕊️

The emblem extends beyond the logo itself, appearing throughout supporting brand materials and custom patterns to create a cohesive and recognisable visual experience. Every element was thoughtfully crafted to capture the essence of D’ORE Jewellery, resulting in a sophisticated identity that celebrates timeless beauty, artisanal craftsmanship, and modern luxury.

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

BRANDING | for The Fōrm Clinic was built around the concept of form — conscious structure, proportion and harmony that n...
02/06/2026

BRANDING | for The Fōrm Clinic was built around the concept of form — conscious structure, proportion and harmony that naturally translate into both the brand philosophy and the approach to aesthetics and body care.

This identity does not speak solely about aesthetic medicine — it speaks about experience. About intention, individuality and a refined standard of client care.

The The Fōrm Clinic logotype was designed as a symbol of form itself — both aesthetically and conceptually. The distinctive line above the “ō” becomes a subtle brand signature, emphasizing individuality and adding a more bespoke dimension to the identity. ⚜️

The brand mark reinterprets the clinic’s initials in a timeless and contemporary way, creating a symbol of professionalism, balance and consciously built luxury.

A palette of deep burgundy and warm beige tones was chosen to strengthen the brand perception — combining premium experience, elegance and refined aesthetics into one cohesive visual language.

The result is an identity that not only differentiates the brand visually, but also builds recognition, emotion and a distinctive client experience.💫

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

SOCIAL MEDIA CREATIVE DIRECTION | A new creative social media direction created for the upcoming summer season — designe...
18/05/2026

SOCIAL MEDIA CREATIVE DIRECTION | A new creative social media direction created for the upcoming summer season — designed in collaboration with a long-term client and developed as a natural extension of the brand’s visual world. 💫

Inspired by warm sand, sea reflections, shells, golden sunsets and the effortless atmosphere of summer days, the new direction was created to bring softness, lightness and emotional consistency into the brand’s communication during the seasonal period.🐚

More than just aesthetics, this process focused on building a visual atmosphere that aligns with the rhythm of the brand and the emotions connected to the summer season.A curated collection of social media visuals, brand phrases and communication elements was developed to create a cohesive and intentional presence throughout the upcoming months.

The result is a refined visual direction that not only elevates the brand aesthetically, but also helps organize its communication and storytelling in a way that feels natural, recognizable and emotionally connected to its audience.🌙

Because every season carries a different energy — and a brand should know how to move with it consciously.

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

03/05/2026

TUTORIAL | OLD MONEY ANIMATION — In this tutorial, I show you how to create an animation in Canva using an Old Money–inspired template — quiet, intentional, and free of excess.

This isn’t just a “pretty post.” It’s a tool.

And at the same time — it’s accessible to everyone.
You can create it yourself using Canva’s free features.

Use it for:
– communicating a premium offer
– announcing a collection or service
– elegant brand announcements
– building a cohesive, high-end brand image
– content that attracts without trying too hard

Swap in your visuals. The rest falls into place.💫

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

VISUAL IDENTITY | The logo design for Nisha is a story told through the senses — subtle, yet deeply expressive. “Nisha. ...
13/04/2026

VISUAL IDENTITY | The logo design for Nisha is a story told through the senses — subtle, yet deeply expressive. “Nisha. Whispers of the Orient” is more than a name; it is a promise of an experience — a world of niche Arabian perfumes where femininity meets mystery, and luxury meets emotional depth.⚜️

The visual identity draws inspiration from the richness of the Orient — layered, intricate, and filled with quiet allure. It is an aesthetic that does not reveal itself all at once, but gently invites discovery. The brand celebrates uniqueness — of every fragrance, every woman, every moment.

At the heart of the logotype lies the signet — a form inspired by a rotated letter “S.” It symbolizes fluidity, sensuality, and harmony, shaping the entire visual narrative. At the same time, it creates space for ornamental details, delicately echoing the elegance of Arabian artistry — refined, yet richly expressive.

The overall concept balances luxury with mystery. It is a play of detail, light, and shadow — never revealing everything at once, because true beauty, like fragrance, is meant to unfold slowly.✨

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

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