10/03/2026
PURO, Polish hotel brand with Nordic roots, has opened its newest location in Warsaw’s Old Town, where iconic design meets local charm. This hotel introduces a touch of Nordic soft minimalism to the heart of Poland’s capital.
With interiors designed by GamFratesi, the project focuses on timeless materials and human-centered spaces that encourage interaction and a sense of belonging.
A key element of the wayfinding system is the Polin typeface by Mateusz Machalski from Capitalics Warsaw Type Foundry. Rooted in the tradition of Polish modernism, its geometric discipline and expressive clarity anchor the project locally – showing how typography can guide guests while also strengthening the identity and prestige of the place.
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Architecture: Kikowski Architekci
Interior Design: GamFratesi
Client: PURO Hotels
Photography: PION Studio and Piotr Czyż
Type design: Mateusz Machalski
Blank Studio Team:
Bartek Witański, Aleksandra Krupa, Martyna Berger
Dobrosława Rafalska, Oliwia Otręba