08/09/2022
Financial services are facing a 360-degree change in terms of digital transformation. According to a Gartner survey, more than 50% of financial services CIOs believe most businesses will operate through digital channels. These digital initiatives will generate more revenue and value, and this will make companies ask, what is the “secret sauce“?
Another challenge for fintech is user experience. A recent study provided by Deloitte says: 38% of customers state that user experience is the most important criteria when choosing a digital financial service.
Here we have two different challenges that Fintechs are facing these days. Hopefully, in the future, we will have the solution to solve these two challenges. But wait! What if this solution already existed? Yes, of course, I’m talking about gamification!
As we mentioned before, fintech is trying to increase customer engagement through digital offerings, and adding gamification to fintech solutions is one of the ways to meet the challenge.
Would you like to know more how gamification is helping the Fintech industry? Get in touch.