19/03/2026
At the JE Europe Autumn Conference 2025 in Lisbon, Pedro Romano, Partner at AppX, brought a less common, yet increasingly necessary perspective on entrepreneurship. 🌍
In a context where social media is filled with “quick” business models and promises of instant growth, it becomes easy to develop expectations that don’t match reality.
According to Pedro, the risk is not in these models themselves, but in how they shape the perception of what it truly means to build a business. When the focus shifts to replicating formats, what really sustains a company is lost: the ability to solve a real problem with clear impact for a specific customer.
Throughout his talk, he also highlighted the role of incubators as a key element in this journey not just as support, but as a guidance mechanism.
A space where ideas are challenged, refined, and brought back to what truly matters.
Because in the end, building a company is not about following trends. It’s about having enough clarity to create something that works today and continues to make sense in the long term. 🚀