EyeSee

22/02/2017

travelsavvy tv is now using our Ad technology across their video network :)

NEW YORK, Feb. 22, 2017 /PRNewswire/ -- Travel Savvy Tv, a publisher of engaging video content wholly owned by 495...

15/02/2017

Must read. Proud to be on TechCrunch's watch list :)

In the first of a new series focusing on city eco-systems, TechCrunch Editor-at-large Mike Butcher gets under the skin of one of Europe's hottest...

14/09/2016

So... Adblock Plus sells ads now. http://ow.ly/r3mS304clsX

Adblock Plus is launching a new service that... uh, puts more ads on your screen.
Rather than stripping all ads from the internet forever, Adblock...

24/08/2016

Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials http://ow.ly/Jtrr303xdPL

Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that...

23/08/2016

Happy

22/08/2016

Is the ‘impression’ a dying digital ad currency? The rise of "Attention minutes". http://ow.ly/WLow303sPWt

With The Guardian revealing this week it is trialling a time-based advertising model, the attention minutes currency is gaining ground as marketers...

05/08/2016

Most U.K. and U.S. agree that video is where the money is but there are issues such as scalability. http://ow.ly/phdz302X6qR

600 publishers across the U.S. and U.K. are pinning their hopes on cracking mobile, video and off-site platform monetization.

03/08/2016

As of yesterday the five biggest company in US are all tech companies. http://ow.ly/RZFa302SJRr

ExxonMobil, America’s largest oil company, was in strange territory this morning: number 6. As in, the sixth largest company in the United States....

01/08/2016

The problem remains the same. Poor UX holds back the video Ad Industry. http://ow.ly/asDo302NUpA

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ariel Napchi,...

27/07/2016

The best tactic to stop ? Be honest, don't be intrusive, ask users to turn software off. http://ow.ly/XiBV302ERoX

A research study reveals some surprising results, including the fact that some ad block users could be convinced to uninstall them.

26/07/2016

Trending stories targeting is the new ad strategy of The Guardian http://ow.ly/cyaf302BZHv

The Guardian has measured reader behaviour in real time via in-house analytics tool Ophan since 2002. Now it wants to use it for programmatic...

25/07/2016

Ad blocking is reaching 20% in the UK this year... http://ow.ly/4hM9302zsxi

The rise of ad blocking in the UK has been discussed at length, with a fifth of UK internet users already in the habit. On mobile devices...