05/05/2026
Shopyard – Exhibition Design & Visual Communication · 2025
Shopyard’s visual identity was designed as a bridge between curatorial thinking, architecture, and the public experience. The challenge? Bringing clarity and cohesion to a fragmented commercial space while building a strong, unified identity.
We created a system where colour, typography, and layout work together. The exhibition unfolds across three thematic axes, each defined by a distinct colour that intuitively guides visitors through the space. Shaded text blocks enhance readability and allow content to adapt seamlessly across walls, floors, windows, and temporary structures.
The result is a flexible yet consistent visual language that scales from bold spatial gestures to detailed texts, reflecting the evolving nature of shopping centres and supporting Shopyard’s vision to rethink these spaces within today’s urban and cultural landscape.
See the full project here:
https://www.behance.net/gallery/248787471/Shopyard
https://unitedby.pt/content/shopyard-exhibition-design-visual-communication/