Emailbidding

31/03/2022

Email Marketing Will Continue To Grow 💥

Forbes just released a very interesting article about the future of email marketing.

: Email marketing has proven once again its value during the pandemic. As an ROI champion among the online marketing channels, this digital channel will maintain growing. 📈

Do you wonder why?

We are happy to highlight some points from the article answering that question:

👉 While marketers have to put much effort into scaling other channels, email marketing can increase campaign volume while continuing to deliver results with either increased email frequency or by expanding to use third parties in your email program

👉While various marketing channels may be disrupted by new privacy regulation focusing on behavioural targeting or the use of third-party data, email marketing is less likely to be as heavily impacted

👉 Compared to other online channels, email marketing can easily absorb a higher budget allocation and maintain performance and a positive return on investment

🧐 You can read the full article here:
https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/22/what-will-and-wont-happen-for-email-marketing-in-2022/

25/03/2022

How to plan the perfect Easter Email Campaign 🐰

💌 Plan your campaign in advance:
All successful email marketing campaigns begin with prior planning. To ensure your offers and discounts get noticed by your potential customers, you should start your campaign far before the Easter Weekend, best is to start 6-8 weeks in advance.

💌 Define your goals:
Before start planning your email campaign, you must define your goals and objectives. Do you want to increase brand awareness and drive traffic? Do you want to boost specific products or offers? Clear goals mean you can target the correct audience and tailor your direct mail marketing towards their needs.

💌 Set Up a Creative Campaign:
Stand out with a unique and exciting email template and get creative! Gather information and results from previous campaigns save time and money. With Emailbidding you get access to responsive and professional templates, which you can personalize based on your needs.

23/03/2022

UK Market is live now! 🇬🇧

From now on, advertisers can use an even greater reach with Emailbidding! In addition to many other markets, such as Germany, France, Portugal, we now offer the opportunity to run campaigns in the UK. 🎉

If you wanna expand your email marketing strategy to the UK market, get in touch with us!

10/02/2022

Did you hear the great news yet? 👀🎉💥

Emailbidding has been acquired by Audience Serv, an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, Hanoi and now also Porto.

We are very excited about joining the Audience Serv Group, since both, Audience Serv and Emailbidding, are striving to make B2C customer acquisition via email as easy and effective as possible. Together we will transform the email marketing industry. 🚀

Read the full press release to learn more about the acquisition and Audience Serv:
🇬🇧 https://bit.ly/3Lh4kqC

23/12/2021

Brands need to be more cautious and attractive than ever.
Leveraging all interactions with the user is essential to maximise conversion.

How to do it?

Rui Campos shares advice from his experience in the field.

🇵🇹 https://lnkd.in/dnBvYNJh

🇫🇷 https://lnkd.in/dr3gJhBP



https://about.emailbidding.com/en/maximize-conversion-with-audience-segmentation-an-interview-of-rui-campos/

“Today brands have to be more cautious and attractive in all interactions they have with the user.” Graduated in Computer sciences and Systems Engineering, Rui Campos entered the job market “in the middle of the dot-com bubble”, when very little knowledge existed about digital audiences. Tod...

06/12/2021

Contrary to what people might think, email marketing is increasingly used to promote products or services during events such as BlackFriday/Cyberweek.

In fact, the general interest for email marketing doesn’t fade out!

This trend was observed in Emailbidding, registering 10 times more Email volume in November than the same period in 2020.

And you did you sent more emails this year ?

In any case, we hope it went well for you!

Retailers are bombarding consumers with 2021 Black Friday ads and deals, and supply-chain havoc could make this a pricey holiday-shopping season.

30/11/2021

How do you measure success in Email Marketing?

Carolina Correia shares insight on what to look out for in over 25 million emails sent per month across 16 countries. Don’t miss it!

🇵🇹 > https://lnkd.in/ehd7NUPq
🇫🇷 > https://lnkd.in/et77XEkY



https://about.emailbidding.com/en/how-to-measure-roi-in-email-marketing-interview-of-carolina-correia-email-marketing-manager/

“The focus is not always on profitability. It can be offset by other metrics.” Graduated in communication and multimedia technologies, Carolina Correia has been in digital marketing for the last ten years. Seven years ago, the focus on performance became a serious issue when she joined Adclick. ...

26/11/2021

So far, our favourite Black Friday Campaign this year! A great campaign for a great cause.

A massive thank you to all our Advertisers who prepared the most amazing deals valued by subscribers.

2021 Black Friday - one of the biggest shopping days of the year and the start of holiday shopping.

We hope all customers’ delivery expectations are met! Can't wait to see the new records this year.

This has been the busiest month ever with Emailbidding.
Never has it been so important to play the role that we play in Email marketing: avoiding duplication (and spam).

18/11/2021

“We need to treat our email databases well. It’s about people, not numbers on a spreadsheet.” Sergio CunhaWe couldn’t agree more! At Emailbidding, preserving the databases is essential to performance. Have a look at the amazing advice Sergio shared on this exclusive interview with us!

🇵🇹 https://lnkd.in/eJEpQ5Rt
🇫🇷 https://lnkd.in/e6WjDycv



https://lnkd.in/e6y8H-tM

“We need to treat our email databases well. It’s about people, not numbers on a spreadsheet.” Over six years dedicated to Data Analytics to optimize performance in digital marketing. Today, Sérgio Cunha is Tech Lead at Adclick, where the audience’s response to email is above 20% (Average Op...

16/11/2021

Today, we are celebrating !! 🎉

In fact, it's been 8 years since the 1st Campaign launched in 2013 !🎂

A big thank you to everyone who has been part of this amazing journey with us !

22/07/2021

Here's why you shoudn't buy databases ...

Abandon all hope you who enter here looking for an easy solution by buying mailing lists. Creating an engaged audience takes time, effort and nurturing. Let us breakdown for you the 6 biggest threats in buying databases for your email marketing campaigns: LEGAL ISSUES Opt-in contacts are industry an...

15/07/2021

Summer Holidays are finally here and it's time to set up our Business Email Account and create out-of-office messages. Here's how 🤓

This is when everybody set up their Auto-Responder Message to Out-of-Office reply on their Business Email Account. If you’re still struggling to find out what to write on that blank space that could help you as a professional and your contacts to get through, then we’ve compiled several articl...