03/06/2018
Even the best senders meet with a delivery failure or two every now and then.
So if your delivery rates are low and you don’t know what to do, remember that email deliverability is a tricky business and ccept the fact that there is always a chance that one of your campaigns will fall victim to the Spam folder.
To help, here are the 5 questions you need to ask yourself when troubleshooting email delivery problems.
#1: Do you know your email sending reputation?
#2: Do you know your complaint rate?
#3: Is your IP on a blacklist?
#4: Did you authenticate your email?
#5: Do you have a new IP?
How you handle this setback is what’s going to determine your future success.