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Salt & Pepper

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Salt & Pepper

Full-service software development company connecting bright minds to solve tomorrows challenges.

We provide a complete range of services required for building great products: consulting services, business analysis, UI/UX design, web and mobile development, quality assurance, and maintenance.

26/08/2026

A wearable connection affects much more than the code that moves data from one device to another.

While working on Vivior, the mobile app needed to communicate with the wearable device through Bluetooth Low Energy. We built custom native modules for BLE communication in React Native, while also considering the wider system around the connection: the information the app needed to receive, the stability of the interaction, and how the experience should behave across iOS and Android.

This is where technical implementation meets product thinking. A connection that drops unexpectedly, shows an unclear status or behaves differently on each platform can quickly undermine a person's confidence in the product as a whole.

Early technical decisions become stronger when the engineering team can answer three questions:

- What needs to be reliable for the user?
- Which part of the system owns the state?
- How will we investigate an issue when something goes wrong?

If your product connects hardware, mobile, and cloud services, let's talk before the integration becomes an expensive part to change.

29/07/2026

🔹 The People Behind the Products | Chapter 8

For Sergiu Marcus, successful projects aren't built behind closed doors. They're built together. 🤝

Since joining Salt & Pepper in 2023, Sergiu has led projects across industries, always with the same belief: clients should never wonder what's happening with their product. They should be part of every important step, from Discovery and sprint demos to User Acceptance Testing.

For him, success is more than delivering on time... success is measured by trust, ownership, and the moment a client comes back.

As Sergiu says:
"The clearest sign of success is when a client comes back with the next thing they want to build."

Read the full story here:
https://saltandpepper.co/10years/sergiu.html

14/07/2026

🔹 The People Behind the Products | Chapter 6

Launching a product is just one milestone. For Bianca Ionescu, success is measured by everything that follows. 🚀

She joined Salt & Pepper in 2021 as an intern with no project management experience. Today, as a Senior Project Manager, she has helped deliver some of the company's most impactful projects.

For her, success isn't measured by a launch date, it's measured by what happens next.
Does the client come back?
Does the product keep evolving?
Does the relationship grow years after delivery?

As Bianca says, "It's a living organism, what we build." 🌱

Great project management is about building trust, creating the right conditions for teams to succeed and delivering products that continue creating value long after they're launched.

Read the full story here:
https://saltandpepper.co/10years/bianca.html

02/07/2026

There’s a big difference between talking about AI on a conference stage and figuring out how it actually changes the day-to-day workflow of a hardware team.

Our CEO, Cristin Iosif, recently brought together a small group of founders and engineering leaders in Boston for a private dinner to discuss exactly that... just an honest conversation about what’s working, what isn’t, and where teams are getting stuck when integrating AI into connected products.

Enrico Santagati and Sam Shames kicked off the evening by sharing two different but highly practical perspectives, which led to a great round-table discussion.

One of the biggest takeaways was how quickly the conversation is evolving. It's no longer about adding AI as another product feature, it's about designing AI-native engineering workflows that genuinely help teams move faster and make better decisions.

Another insight was that today's biggest bottleneck isn't the AI models themselves. It's the lack of publicly available training data for embedded development and the challenge of building the right interfaces between AI and hardware.

A huge thank you to everyone who joined the conversation and made the evening such a valuable exchange of ideas: Andrei Radulescu-Banu, Rory MacKean, Ben Flaumenhaft, Rabeeh Majidi, Sunny Sun, George Forde, Joseph Arjona-Sanchez, Enrico Santagati, Sam Shames, David Cohen-Tanugi.

If you're navigating similar challenges around AI and hardware development, connect with Cristin Iosif and open a chat with him. He'd be happy to share more insights from the discussion and hear how your team is approaching the same challenges.

29/06/2026

🔹 The People Behind the Products | Chapter 5

He arrived expecting something structured and corporate, but instead he found a young team, a bit of chaos and a place that felt alive.⚡

Alex Manu joined Salt & Pepper as an intern seven years ago. What started with a desk in the back of the office grew into a journey from developer to Mobile Lead Developer. From JavaScript to React Native, Kotlin, Swift, and beyond, Manu’s journey has been defined by adaptability.

As Manu puts it:
"From every project I learned something. You finish one thinking it's the best, then on the next one you wonder why you did things that way. That's how you know it's working." 💻

Read the full story here:
https://saltandpepper.co/10years/manu.html

25/06/2026

🔹 The People Behind the Products | Chapter 4

Behind every product, there are people. And behind every great team, there are people who bring everyone together. 🤝

Over the years, Rebeca has been part of shaping what makes Salt & Pepper more than just a workplace: the values, connections, and culture that bring people together and help teams grow. 🌱

Because behind every great product, there are people, and behind every strong team, there is a culture that supports them. 🤝

This is her story:
https://saltandpepper.co/10years/rebeca.html

19/06/2026

🔹 The People Behind the Products | Chapter 3

Some people join a company, others become part of its journey.

From the early days to growing the team, hitting milestones, celebrating victories on a yacht, going through difficult moments, and reinventing along the way, Catalin Idu has been part of Salt & Pepper’s story from its early growth years. 🏠🚀

He grew alongside the company, being there during the first real scaling phase, the moments that brought the team together, and the challenges that pushed everyone to adapt and rebuild when needed.

This is the story of someone who has been part of the chapters that shaped S&P.

Read the full story here:
https://saltandpepper.co/10years/catalin.html

17/06/2026

On June 17, our Founder & CEO, Cristin Iosif, is hosting a private dinner in Boston for 12 engineering leaders to discuss how teams are actually navigating AI in production.

Most hardware-centric teams use AI for nothing more than basic coding assistance. But when you're building across firmware, mobile, and cloud, that barely scratches the surface of true efficiency.

A core part of the evening will be a technical deep dive led by Enrico Santagati (Head of Engineering at an early-stage medical device company). Currently bringing a BLE-connected device from silicon to cloud, Enrico will share firsthand insights on how AI agents are reshaping hardware/software co-development across firmware, debugging, and testing.

Capacity is strictly limited to 12. If you're a Boston-based CTO or VP of Engineering, apply for a seat here: https://www.eventbrite.com/e/hardware-ai-boston-how-engineering-teams-are-actually-using-ai-tickets-1990151782555

16/06/2026

Taking a wearable device from an early-stage concept to hundreds of thousands of units sold globally is incredibly difficult. Adding AI into the product mix makes scaling even more complex.

On June 17, our CEO Cristin Iosif, is hosting a private dinner in Boston for 12 engineering leaders to cut through the hype and talk about what it actually takes to build physical products today.

As part of the evening, Cristin will be sitting down for a fireside chat on "AI-Native Hardware Products" with Sam Shames.

Sam co-founded Embr Labs at MIT in 2014, taking their wearable thermal technology from concept to 200,000+ units sold across 100+ countries and $50M+ in revenue. Now he works across a portfolio of hardware companies turning early concepts into scalable businesses.

If you're a Boston-based CTO or VP of Engineering building physical-to-digital products and want to talk scaling realities with someone who has actually done it, you can apply for a seat here: https://www.eventbrite.com/e/hardware-ai-boston-how-engineering-teams-are-actually-using-ai-tickets-1990151782555

12/06/2026

While AI tools advance rapidly in software, teams building connected devices face a different reality. Integrating AI across hardware, firmware and cloud is complex and many teams get stuck using basic coding assistants rather than unlocking real system-wide efficiency.

On June 17, our CEO Cristin Iosif is hosting a small private dinner in Boston around the topic of hashtag & hashtag . The idea is to bring together a small group of engineering leaders, founders and people building products in the hardware, IoT and connected devices space for an honest discussion.

Two leaders in this space are sharing their hands-on experience at the table:

Enrico Santagati: Head of Engineering at an early-stage medical device company, currently bringing a BLE-connected device from silicon to cloud. Enrico will share how AI agents are reshaping hardware/software co-development across firmware, debugging and testing.

Sam Shames: Co-founded Embr Labs at MIT in 2014, where he took wearable thermal technology from concept to 200,000+ units sold across 100+ countries and $50M+ in revenue. Now Operating Principal at Flagship Pioneering, where he works across a portfolio of hardware and connected device companies turning early-stage concepts into scalable businesses.

The event is strictly limited to 12 spots to keep the discussion practical.

If you’re a tech leader in hashtag building physical-to-digital products, apply for a seat here: https://lnkd.in/d5MdFFQR

Address

Moise Nicoara 4
Cluj-Napoca
400638

Opening Hours

Monday	09:00 - 19:00
Tuesday	09:00 - 19:00
Wednesday	09:00 - 19:00
Thursday	09:00 - 19:00
Friday	09:00 - 19:00

Website

https://www.saltandpepper.co/

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