TWIPLA

03/11/2026

Growth Engine’s free alpha on Pro plans and above has been extended, and soon it’ll be available on Basic plans and up too. It’s the headline of the latest Platform News.

The module reads your traffic and visitor behavior, finds the pages to fix and the topics to write about, and puts a number on each one. Approve the playbook and TWAIA drafts the page for you, SEO and GEO optimized, in your tone of voice.

Also new:

✅ Traffic alerts when your sessions spike or plunge against your usual levels
✅ Average scroll depth, so you see how much of each page gets read
✅ Session Recordings filtered by your conversion and custom events
✅ Scroll depth, continuation rate and both bounce rates side by side on your dashboard
✅ Conversion events matched down to a specific query string
✅ More PNG and PDF exports, and resizable tables

Read it all here:
https://www.twipla.com/en/blog/platform-news-october-2026?utm_source=facebook&utm_medium=social&utm_campaign=social-q4-2026&utm_content=post-05-newsletter

29/10/2026

Every analytics tool ends the same way: a report, and a person who has to work out what to do about it.

TWIPLA’s Act stage changes that.

TWAIA answers the question. Ask “why did checkout conversions drop last week?” and get the answer, the chart, and the next step, all from your full history, not an export it has to guess from.

Growth Engine does the work. It finds the topics worth acting on, writes up each opportunity with a playbook, and when you approve it, drafts the page.

Built for SEO and editorial teams. Growth Engine is in early access, free on Pro plans and above while it lasts.

See the Act stage:
https://www.twipla.com/en/platform/act?utm_source=facebook&utm_medium=social&utm_campaign=social-q4-2026&utm_content=post-04-act

27/10/2026

Every visitor who clicks Reject on your cookie banner vanishes from your analytics. Most tools make you choose: ask for consent and lose them, or skip the banner and take the legal risk.

TWIPLA doesn’t make you choose.

Pick a privacy level, or set one per country, from Light to Maximum. None of them use cookies. And when a visitor declines consent, TWIPLA keeps counting them in Maximum Privacy Mode, with no personal data and nothing stored on their device. Your traffic numbers stay whole.

All 17 TWIPLA tools run on the same cookieless tracking code, from heatmaps to Growth Engine. Your privacy level decides how much detail each one captures.

Privacy that doesn’t cost you insight. It’s why more than 2.5 million websites trust TWIPLA.

See how cookieless tracking works:
https://www.twipla.com/en/why-us/cookieless-tracking?utm_source=facebook&utm_medium=social&utm_campaign=social-q4-2026&utm_content=post-03-privacy

23/10/2026

Just connect your AI assistant to your analytics.” Everyone’s saying it, and for a one-off question it’s useful.

But try to build a content strategy with it and it quietly falls apart. Not because the AI is bad, but because it gets a snapshot with no baseline, counts with no behavior, and stats worked out by a tool built for language.

Our favourite example from the blog: a page with 14,200 monthly sessions, an 88% bounce rate and 15 seconds on page. Ask a chatbot and it’s a winner. Score it on engagement and intent and it’s a Missed Opportunity costing you every month.

That’s the whole case for Growth Engine. It does the math first, on every topic, against what actually happened on your website. By the time TWAIA sees the data, it’s measured, baselined and scored, so nothing is hallucinated and no recommendation rests on a false reading of the numbers.

Read the full argument:
https://www.twipla.com/en/blog/why-asking-chatgpt-about-my-analytics-wont-build-a-content-strategy?utm_source=facebook&utm_medium=social&utm_campaign=social-q4-2026&utm_content=post-02-blog-chatgpt

Growth Engine is in early access, free on Pro plans and above until around the end of October.

20/10/2026

Most analytics tools show you what happened. Growth Engine tells you what to do next, and drafts the page for you.

It’s live now in early access: free on Pro plans and above for the next couple of weeks, no tokens to think about.

Here’s how it works. Growth Engine reads your real website performance and visitor behavior (not a keyword tool’s guess) and sorts every topic on your site into Golden Keywords, Missed Opportunities, Niche Champions and Core Pillars. The ones worth acting on become content opportunities, with the evidence, a playbook and an impact score. Approve the playbook and TWAIA writes the draft to your exact specifications: page, meta tags, answer block, all SEO and GEO optimized.

Why not just ask an AI assistant? Because an LLM pointed at raw analytics gets a snapshot and guesses the rest. Growth Engine does the measuring, the baselining and the scoring first, so every recommendation is built on real ground truth and nothing is hallucinated.

Open it, switch it on, and see your own trends take shape:
https://www.twipla.com/en/platform/act/growth-engine?utm_source=facebook&utm_medium=social&utm_campaign=social-q4-2026&utm_content=post-01-ge-launch

21/09/2026

Tomorrow: the webinar for anyone who's ever been asked "so what did that content actually do?"

Jason Konen (WP Engine) and Dragos Gal (TWIPLA) will show you where content loses attention, what your audience is really doing, and how to report it in a way leadership will act on.

45 minutes. One practical framework. Free to join.

📅 Tomorrow, 22 September, 11am CDT / 5pm UK / 6pm CET

🔗 Save your seat: https://wpengine.com/events/youre-creating-great-content-heres-why-you-cant-prove-it/

15/09/2026

You're creating great content.
Here's why you can't prove it.

Traffic is up. Leadership still asks what it's worth. Pageviews and sessions don't answer that, and most content teams know it.

Join Jason Konen (Director of Product Management, WP Engine) and Dragos Gal (Global Head of Partnerships and Integrations, TWIPLA) for a 45-minute webinar on turning what your audience actually does on your content into results leadership cares about.

You'll get:

→ Why the metrics you report today fall short in the boardroom
→ How to translate behavioral signals into business language
→ A four-objective framework linking content to business outcomes
→ A starting point you can use straight away, no new tools needed

📅 22 September, 11am CDT / 5pm UK / 6pm CET
🔗 Register free: https://wpengine.com/events/youre-creating-great-content-heres-why-you-cant-prove-it/

30/06/2026

Understanding how visitors engage with your website starts with accurate measurement.

That's why this month's TWIPLA updates focus on delivering more meaningful engagement insights.

📊 Active Viewport Time measures how long visitors actively engage with your content by excluding time spent in inactive browser tabs.

📈 Advanced Bounce Rate goes beyond traditional bounce rate by considering engagement signals such as events, conversions, and session duration before classifying a visit as a bounce.

⏱️ Session Duration now captures time spent on a visitor's final page, giving you a more complete picture of every session.

Together, these improvements provide a more accurate view of how visitors actually interact with your website.

Alongside these headline improvements, June also brought our Wix Choice recognition, a redesigned Master Dashboard, persistent filters, improved Session Recordings, new Poll display options, and several other platform enhancements.

➡️ Read the full Platform News – June 2026:
https://www.twipla.com/en/blog/platform-news-june-2026?utm_campaign=platform-news-june-2026&utm_source=facebook&utm_medium=social

16/06/2026

🏆 Just 17 apps carry the Wix Choice badge. TWIPLA has officially joined that group.

Wix Choice is awarded to apps that meet Wix's highest standards for user experience, interface design, quality, and customer satisfaction.

We're particularly proud of this recognition because it reflects something we've focused on from the very beginning: building analytics that's powerful, easy to use, and genuinely useful for Wix website owners.

Over the years, our partnership with Wix has continued to grow, from becoming the #1 analytics solution in the Wix App Market to powering native analytics capabilities within the Wix ecosystem.

This achievement wouldn't have been possible without the trust, feedback, and support of our customers.

Thank you to the Wix team for the recognition, and thank you to everyone who has been part of the journey so far.

Onwards and happy insights! 🚀

Find us in the Wix App Market:

https://www.wix.com/app-market/developer/twipla

28/05/2026

TWIPLA continues evolving beyond standalone analytics reports and toward a more connected intelligence layer for websites and digital teams.

Platform News May 2026 explores some of the latest steps in that direction.

This month’s edition includes:

✅ Real-Time Analytics exporting for faster reporting workflows
✅ New UTM campaign filtering inside Event Tracking
✅ Session Recordings usability improvements
✅ Fresh discussion around the future of newsroom analytics

We also take a closer look at how analytics workflows are changing for publishers, marketers, and digital teams trying to move faster between insight, investigation, and action.

➡️ Read the full Platform News May 2026 post:
https://www.twipla.com/en/blog/platform-news-may-2026?utm_campaign=platform-news-may-2026&utm_source=facebook&utm_medium=social

Platform News May 2026 reveals new TWIPLA tools, newsroom analytics shifts, live data exports, UTM campaign filtering, and smarter Session Recordings workflows