03/11/2026
I've been designing logos for over 15 years, and negative space was the first style that made me fall in love with logo design, perhaps because of its artistic feel.
I've mostly used this technique for pictorial symbols featuring animals or objects, monograms, wordmarks, and sometimes abstract logos. It's a style that doesn't work for every brand or industry, but when it does, the result can be truly iconic.
Here's a selection of my favorite negative space logomarks designed over the past 15 years. Some were created for actual logo and branding projects, while others were designed simply for the love of it.
Over the last few years, I've explored and embraced different styles because I didn't want to be represented by just one. But negative space will always be one of the styles closest to my heart.
Let me know if you have one or more favorites!
