27/08/2026
Ever felt left out of the conversation?
Decisions get made, updates go out, but somehow you're the last one to know. Maybe you heard it from a colleague, days after the fact, instead of from your own employer.
That feeling adds up. It chips away at trust and makes it harder to feel like you belong, or to see how your work connects to what the company's actually trying to do.
Now flip it around. If you're the one sending those updates, this is worth sitting with for a second, because the update itself was probably written just fine. The channel is what let it down.
Email reaches people at a desk, logged in, with a few spare minutes right then. On a production floor, in a warehouse, or buried under Slack notifications, that same message barely stood a chance.
Email does fine if you're sitting at a desk, logged in, with a few spare minutes to actually open it. Step onto a production floor, into a warehouse, or under a pile of Slack notifications, and that same message doesn't stand a chance.
Screens sidestep all of that. Break room, hallway, production floor: the update's simply there. Everyone sees the same thing at the same time.
Where you put the message vs. what you wrote. We unpack the difference here: https://eu1.hubs.ly/H0xRSfr0