PLAYipp

PLAYipp PLAYipp är den användarvänliga och kraftfulla plattformen för att kommunicera internt och externt på digitala skärmar och smartphones.

PLAYipp skapar engagemang hos medarbetare världen över.

Ever felt left out of the conversation?Decisions get made, updates go out, but somehow you're the last one to know. Mayb...
27/08/2026

Ever felt left out of the conversation?

Decisions get made, updates go out, but somehow you're the last one to know. Maybe you heard it from a colleague, days after the fact, instead of from your own employer.

That feeling adds up. It chips away at trust and makes it harder to feel like you belong, or to see how your work connects to what the company's actually trying to do.

Now flip it around. If you're the one sending those updates, this is worth sitting with for a second, because the update itself was probably written just fine. The channel is what let it down.

Email reaches people at a desk, logged in, with a few spare minutes right then. On a production floor, in a warehouse, or buried under Slack notifications, that same message barely stood a chance.

Email does fine if you're sitting at a desk, logged in, with a few spare minutes to actually open it. Step onto a production floor, into a warehouse, or under a pile of Slack notifications, and that same message doesn't stand a chance.

Screens sidestep all of that. Break room, hallway, production floor: the update's simply there. Everyone sees the same thing at the same time.

Where you put the message vs. what you wrote. We unpack the difference here: https://eu1.hubs.ly/H0xRSfr0

New in PLAYipp! Geographic screen structure 📍Adding a new screen used to mean stopping to think about where it belongs i...
20/08/2026

New in PLAYipp! Geographic screen structure 📍

Adding a new screen used to mean stopping to think about where it belongs in your setup. Not anymore.
Geographic screen structure now builds that for you automatically, based on where your screens actually are.

Your screen overview is now always accurate, whether you manage ten screens or thousands.

This is what we mean when we say we're always building toward less admin and more clarity for our users 🙌

Curious how the geographic screen structure works? We tell you more about it here: https://eu1.hubs.ly/H0xKt1R0

Join us for a full day of expert talks, case studies and conversations that will leave you buzzing with new screen ideas...
19/08/2026

Join us for a full day of expert talks, case studies and conversations that will leave you buzzing with new screen ideas ⭐

On September 30, customers, partners and keynote speakers are gathering in Stockholm for the PLAYipp Digital Signage Summit.

Some of the topics we'll be tackling:

• AI at work: How AI is already rewriting the rules and whether your organization can keep up
• Change management: Why some people navigate change with ease and how the rest of us can get better at it
• Screen design: Design tips and tricks that make screens actually worth looking at
• Moving content: Why it matters more than you think and how to actually get started with it
• And much, much more

Don't sleep on this one: early bird pricing ends August 28. A little reward for planning ahead!

PLAYipp Digital Signage Summit 2026
📅 September 30, 2026
📍 Södra Teatern, Stockholm

Sign up here: https://eu1.hubs.ly/H0xJ49s0

Back to basics: what IS digital signage, actually? 🤔We talk about it every day, so we forget many people have no idea wh...
18/08/2026

Back to basics: what IS digital signage, actually? 🤔

We talk about it every day, so we forget many people have no idea what we mean. Or worse, they picture something it's not: a glorified TV or a screensaver with extra steps. So let's back up.

Digital signage is... a screen. Connected to software. That lets you change what's on it without printing anything, climbing a ladder or waiting three weeks for the new poster to arrive.

That's it. That's the whole concept.

A few things it is NOT:
❌ Just a TV screen
❌ Something that needs an IT ticket every time you want to change anything
❌ Background noise nobody ever looks at

A few things it IS:
✅ One screen (or a thousand) connected to software you control
✅ Content you can update in seconds, from anywhere
✅ A way to reach people who might not be sitting behind a desk

If someone in your organization is still asking "wait, so what would we even use this for," this one's for them. Save this post for the next time you need to explain digital signage to someone in five sentences or less.

And if you're the type who likes the full story, not just the highlight reel, it's here: https://eu1.hubs.ly/H0xHf300

Is your organisation ready for what AI is already changing? 🤖At PLAYipp Digital Signage Summit, keynote speaker Nicklas ...
12/08/2026

Is your organisation ready for what AI is already changing? 🤖

At PLAYipp Digital Signage Summit, keynote speaker Nicklas Hermansson will tackle exactly that. He reviews 2,500 news items every week to track where the world is heading, and he'll share his sharpest insights on what AI means for you as a leader and as a professional.

Because the question isn't really about technology. It's about you.

Are you willing to adapt? To change the way you work, think, and lead?

It's the kind of talk that makes you want to take notes and rethink your priorities at the same time.

👉 Grab your ticket today and join us in Stockholm, September 30: https://eu1.hubs.ly/H0wYTsx0

"I sent an email about it" is probably doing a lot of heavy lifting in your communication strategy.Sent isn't the same a...
11/08/2026

"I sent an email about it" is probably doing a lot of heavy lifting in your communication strategy.

Sent isn't the same as seen. And for a lot of your team, especially the ones not sitting at a desk, the message you sent doesn't even reach them.

Let's put your internal communication under the magnifying glass 🔎 Here are four questions for you, answer honestly:

→ Do your frontline or deskless employees hear big news secondhand, not from you directly?
→ Do people need to log in, search, or open an app to find out what's going on?
→ Even with email and Slack in place, could an update slip past your team without you ever knowing?
→ Would your team struggle to explain in one sentence what the company is actually trying to achieve this year?

Did you answer "yes" to 2 or more questions? Congrats, you've found the real issue. And no, the problem is not what you communicate, it's the channels you use to communicate.

Email and Slack are fine for what they do. They just don't reach everyone, everywhere, on their own. Getting noticed means showing up where people already are, not asking them to come find you. And sometimes that's not a personal device at all: it's a screen in the hallway, at the entrance or in the break room.

Want to know more about why it's so important to find the right communication channels, and how you can use digital signage to improve employee reach? We've written an article about it: https://eu1.hubs.ly/H0xswqd0

6 in 10 employees can tell you the same story: at least one important company update has slipped past them before. It pr...
04/08/2026

6 in 10 employees can tell you the same story: at least one important company update has slipped past them before. It probably reached their inbox or was posted on the intranet. But it just didn't stick.

There's a fix for that: putting the message somewhere people can't scroll past. That's the whole idea behind digital signage

Don't just take our word for it! Statistics do all the talking.

Research shows that:
• Messages on screens get noticed and remembered far more reliably than messages buried in email.
• Most companies still lean exclusively on communication people have to open themselves, instead of complementing them with more visible channels.
• When it really matters, like a crisis or an urgent update, employees say screens are the channel they'd actually trust to reach them.

The data's basically begging you to hang a screen somewhere.

Want to dig into research behind digital signage and internal communication? We've got just the thing: https://eu1.hubs.ly/H0xmfRd0

29/07/2026

Something big is coming 🚀

PLAYipp Digital Signage Summit is back for 2026, and we're doing it in two cities:

📍 Stockholm, 30 September 📍 Oslo, 8 October

A full day of real customer cases, sharp keynotes, fresh knowledge, and plenty of time to connect with people who get what you do. Whether you're deep into digital signage or just getting started, this is the day to clear your calendar for.

Early bird tickets are available. Grab yours today!

Stockholm:https://eu1.hubs.ly/H0wYSNg0
Oslo: https://eu1.hubs.ly/H0wYS3k0

Most people only look at the tip of the iceberg when they evaluate digital signage.The checklist usually looks the same:...
28/07/2026

Most people only look at the tip of the iceberg when they evaluate digital signage.

The checklist usually looks the same:
Drag-and-drop editor ✅
Cloud-based ✅
Nice templates ✅
Scheduling ✅

Features that are important to have, indeed. But these don't decide whether the rollout is still running smoothly two years from now.

That gets decided by what's underneath the surface:
→ How it handles security and compliance
→ Whether comms and HR teams can run it without filing IT tickets
→ What happens going from 5 screens to 50
→ Whether it fits the infrastructure you already have
→ Who picks up the phone when something breaks

None of that comes up early on, but it's usually what determines whether the whole thing succeeds or fails.

Here's a checklist worth keeping close when you're looking into digital signage solutions: https://eu1.hubs.ly/H0wY-8-0

Many companies with digital signage make the same screen show the same thing in every room. Turns out that's the fastest...
21/07/2026

Many companies with digital signage make the same screen show the same thing in every room. Turns out that's the fastest way to make people stop looking.

Attention works on change. Show someone the exact same thing enough times and their brain reclassifies it as background. It's why even the most colorful and interesting posters start blending into the wallpaper after a while.

Luckily, screens are supposed to be the opposite of that: dynamic, current, worth a second glance. But many just aren't used that way.

We looked at what actually works, watching this play out on production floors, in corridors and in break rooms across very different industries. And we'll let you in on a little secret: getting the ratio right mattered more than any single idea. The content mix that seems to hold attention best sits around 40% operational, 35% culture and recognition, 25% practical. But location matters too. Break room screens want more of the second. Production floor screens want more of the first.

Want some inspiration to fill your screens with something worth looking at? Here are 8 ideas 👉

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