Norce

09/06/2026

New: B2B digital sales guide

In our new guide “From Excel to digital sales: A CEO-guide to modern B2B customer portals”, you'll learn how modern B2B customer portals help manufacturers, wholesalers and distributors turn manual processes into scalable growth, reduce operational costs and create a buying experience that customers actually prefer.

Download our CEO guide to modern B2B customer portals. Learn how to move from manual processes to scalable digital sales and avoid hidden revenue loss.

05/06/2026

Why HYMA continuously uses Norce to find the next 0.1% improvement.

HYMA Group runs five specialist brands across the Nordics and Germany, selling over http://1.5 million products in a highly competitive market. In 2025, they reached http://1.155 billion SEK in revenue and http://55.5 MSEK EBIT, both above budget.

What drives that result is a specific way of thinking about competition. Everyone in their market has competitive pricing, fast delivery, and visibility. Winning comes down to being four to five percent more cost-efficient than your competitors, built through small, continuous improvements that compound over time.

To make that possible, HYMA's in-house team builds directly on top of Norce Commerce. Automated pricing across markets, upsell logic based on real product knowledge, and new features that go from idea to live without a vendor project in between.

Their commerce stack:
➡️ GrebCommerce as CMS
➡️Microsoft Business Central as ERP
➡️Sitoo for POS
➡️Walley for checkout
➡️Algolia for search

"The platform has never limited us. It has supported our growth the entire way. We have never hit a point where Norce held us back - if anything, it has kept pace with wherever we wanted to go." - Anders Carlsson, CEO at HYMA Group

Read the full case to see how they work.

Why HYMA continuously uses Norce to find the next 0.1% improvement

03/06/2026

Rule has been helping brands personalise communication since 2007. In this conversation, CEO Sam Jahanfar explains how their integration with Norce enables instant data flow, automated journeys, and smarter customer engagement across email, SMS and RCS.

Rule’s CEO shares how their integration with Norce unlocks instant data flow, automated communication, and smarter ecommerce journeys.

02/06/2026

Sharper pricing control. Clearer transactions.
A platform that keeps getting sharper - explore our latest Product Update.

Spring release brings sharper pricing controls, full checkout traceability, and a major platform milestone as Query API v3.0 takes the lead. More visibility, less ambiguity.

19/05/2026

When AI agents start negotiating with each other, the rules of B2B change.

Get the guide that shows what Agentic Commerce really looks like and why it’s arriving faster than most expect.

Download your copy

Agentic B2B Commerce: From digital self-service to autonomous trade. How B2B companies create real business impact in the era of AI agents.

30/04/2026

Bread & Boxers accelerates their ecommerce with Norce Commerce. Powered by a strong setup from Nordic Web Team, Frnktey and Junipeer. Thanks Tim Comet for sharing the journey.

Read the story →

Bread & Boxers accelerates growth with Norce Commerce, a flexible, headless setup that boosts efficiency and improves the customer experience.

22/04/2026

B2B commerce is entering its third major transformation: the era of agentic AI.

This guide gives you a sharp, practical understanding of how autonomous AI agents are reshaping procurement, sales, and competitive dynamics across the entire B2B commerce landscape.

Inside, you’ll learn how AI agents buy, what drives their acceleration, and the three foundations of agentic readiness, plus a step‑by‑step walkthrough of a live agent‑to‑agent negotiation.

Download here:

Agentic B2B Commerce: From digital self-service to autonomous trade. How B2B companies create real business impact in the era of AI agents.

21/04/2026

If you’re building on Norce Commerce, this one’s for you.

Our Developer Fundamentals: Integration training gives you hands‑on guidance on APIs, product feeds, customer data, supplier data and order workflows, everything you need to integrate Norce with your core business systems.

Sign up and build integrations that scale.

Norce Commerce is built to be flexible, scalable, and powerful, giving developers the tools they need to create seamless ecommerce experiences. Our Developer Fundamentals training is designed to provide a solid technical foundation for working with Norce Commerce. Whether you're a developer, system...

15/04/2026

Full speed ahead this week. One highlight among several: Fredrik Lindros and Benny Olsson headed to Dublin, invited by the Microsoft Azure team to connect around AI enrichment and the future of agentic commerce.

Our partnership with Microsoft is not a side project. Norce runs on Azure, built from the ground up for enterprise-grade commerce. Together with a dedicated Azure team, we have built a platform that is reliable, scalable, and continuously evolving.

Roger Karlsson, Melissa Cortes, Phelim O'Halloran and Ronnie Kane invited Fredrik and Benny not just to meet the teams, but to share our perspective and exchange ideas. How is AI and agents reshaping commerce? That is exactly the conversation we are in the middle of, every day.

We are moving fast. And we are just getting started.

More to come.

14/04/2026

Join our upcoming Norce Checkout training on 21 April and get under the hood of Norce Checkout. Learn how it works with adapters, how the APIs behave, and how you can shape the flow to support advanced business scenarios.

You’ll walk away with:
A clear view of the architecture and intent behind Norce Checkout
Practical API know‑how
A deeper understanding of the Commerce–Checkout interaction
Tools to extend and customise the flow for advanced use cases

Norce Commerce is built to be flexible, scalable, and powerful, giving developers the tools they need to create seamless ecommerce experiences. Our Developer Fundamentals training is designed to provide a solid technical foundation for working with Norce Commerce. Whether you're a developer, system...