Norce

Norce Together we accelerate digital commerce!

Your biggest competitor might be your buying experience. In B2B, deals are often lost before sales even enters the room....
27/08/2026

Your biggest competitor might be your buying experience. In B2B, deals are often lost before sales even enters the room. Not because of price or product, but because buyers can’t research, compare or place an order smoothly.

In this article, our Head of Sales Emil explains why friction in the buying journey is so costly, and how unclear product information and manual steps make customers choose someone else without ever telling you.

If buyers can’t move forward with you, they move on from you.

Read Emil’s perspective:

How friction in the B2B buying experience leads to unseen lost revenue and why modern digital sales and customer portals are now essential for growth.

B2B commerce is digitizing faster than most people think. AI-driven purchasing agents, real-time product data, and fully...
25/08/2026

B2B commerce is digitizing faster than most people think. AI-driven purchasing agents, real-time product data, and fully digital order flows mean deals can now happen without a human ever visiting a webshop.

On September 30th, Norce is joining Consid and Shopspray for a free breakfast event in Malmö, where we'll unpack what this third wave of B2B digitalization actually demands from your business.

Norce's CTO Benny Olsson and Head of Sales Emil Lissborg will dive into how agentic commerce is changing who wins the category and why structured product data is becoming the deciding factor.

📍 The Corner Hyllie, Malmö
🗓️ September 30th, 08:00–10:00
☕ Breakfast, talks, and networking

Seats are limited, registration closes September 23rd.

Sign up here:

Hänger du med på AI-tåget – eller står du kvar på perrongen? Framtiden för B2B-handeln utvecklas snabbare än de flesta tror. Dynamiskt uppdaterad produktinformation, helt digitala orderflöden mellan inköpssystem och e-handelsplattformar samt AI-drivna inköpsagenter förändrar köpbeteen...

Building a B2B experience that feels like a B2C shop, that’s the aim of the game. When you succeed you get results like ...
13/08/2026

Building a B2B experience that feels like a B2C shop, that’s the aim of the game. When you succeed you get results like Blåkläder, growing their B2B ecommerce from 5% to 45% of total revenue.

But it’s easier said than done, especially for companies with a lot of volume and complexity.

That’s why we are proud to share our customer case https://hubs.ly/Q04mWBhk0

Blåkläder is a Swedish workwear brand serving professionals across construction, industry, crafts and services in 23 markets, with total revenue of SEK 3 billion. Their B2B model involves thousands of business accounts, each with their own pricing agreements, roles and permissions. Making that buying experience as simple as a consumer shop required a commerce engine that could handle relational business logic at scale.

Results:
- Ecommerce grew from 5% to 45% of total revenue
- 20,000+ active business accounts across 23 markets
- New customer onboarding: from weeks to a few hours
- A team of around 10 manages the full operation internationally

Tech stack:
- Microsoft Dynamics 365 Finance & Operations as ERP
- WordPress as CMS
- Klevu for search
- Adyen for payments
- Centiro for logistics
- Brainforest as solution partner

"Our largest customers wanted this, and it became a success story. It says something about how people want to buy when it's easy."
- Christian Andersson, Ecommerce Manager at Blåkläder

Thank you Blåkläder!

How Blåkläder built a B2B experience that works like a B2C shop.

A look at how Norce Commerce handles multi‑market complexity at the core.From cultures and countries to vat, currencies ...
11/08/2026

A look at how Norce Commerce handles multi‑market complexity at the core.

From cultures and countries to vat, currencies and shared locations, the model keeps everything aligned without duplicated catalogs or workaround logic.

If you’re exploring how to scale across markets without multiplying complexity, this article shows the approach.

How Norce Commerce scales international sales without multiplying complexity.

In many manufacturing, wholesale and industrial companies, B2B commerce still means phone orders, Excel spreadsheets, an...
06/08/2026

In many manufacturing, wholesale and industrial companies, B2B commerce still means phone orders, Excel spreadsheets, and PDF product catalogues.

But the world is changing fast. Today’s buyers expect a modern digital experience – even in complex B2B environments.

This guide is built for decision-makers who are ready to take the first serious steps toward digital sales.

Read the guide -

In many manufacturing, wholesale and industrial companies, B2B commerce still means phone orders, Excel spreadsheets, and PDF product catalogues. But the world is changing fast. Today’s buyers expect a modern digital experience – even in complex B2B environments. This guide is built for decision...

A glimpse into how String Furniture is using Norce AI to rethink the furniture buying experience. From inspiration to co...
04/08/2026

A glimpse into how String Furniture is using Norce AI to rethink the furniture buying experience. From inspiration to configuration, their upcoming digital journey shows what’s possible when design meets intelligent commerce capabilities.

With in-house development teams, String Furniture is step by step taking advantage of the AI capabilities in Norce Commerce.

Built for today, ready for what's nextExplore how Norce is preparing businesses for an agentic future through conversati...
31/07/2026

Built for today, ready for what's next
Explore how Norce is preparing businesses for an agentic future through conversational shopping, AI-assisted B2B purchasing, agent-driven solution management, and AI embedded directly into core commerce capabilities.

AI-powered commerce

Norce AI-powered commerce is a platform-wide approach that spans how commerce is discovered, decided, executed, and continuously improved.

This guide gives you a sharp, practical understanding of how autonomous AI agents are reshaping procurement, sales, and ...
29/07/2026

This guide gives you a sharp, practical understanding of how autonomous AI agents are reshaping procurement, sales, and competitive dynamics across the B2B landscape.

Inside, you’ll discover:
- Why agentic AI is accelerating fast.
- How AI agents actually buy.
- The three foundations of agentic readiness.
- A step‑by‑step walkthrough of a live agent‑to‑agent negotiation.
- How emerging standards like MCP and UCP are becoming the technical backbone of agent‑to‑agent commerce.
- What the shift means for B2B marketing and sales.

Read the guide -

From digital self-service to autonomous trade B2B commerce is entering its third major transformation, the era of agentic AI. This guide gives you a sharp, practical understanding of how autonomous AI agents are reshaping procurement, sales, and competitive dynamics across the B2B landscape. Inside,...

A look at how Norce Commerce makes advanced pricing logic scalable. From layered price lists to margin‑safe rules and cu...
27/07/2026

A look at how Norce Commerce makes advanced pricing logic scalable.
From layered price lists to margin‑safe rules and customer‑specific agreements, this article breaks down the model that keeps pricing reliable even in large, fast‑moving assortments.

If you’re exploring how to reduce friction and strengthen pricing performance, this is a solid place to start.

Learn how Norce Commerce makes advanced pricing logic scalable with layered price lists, agreement pricing, campaigns and automated margin protection.

A quick dive into how Norce Commerce keeps pricing accurate and sourcing scalable. This article breaks down the chosen s...
22/07/2026

A quick dive into how Norce Commerce keeps pricing accurate and sourcing scalable.
This article breaks down the chosen supplier logic, the engine that continuously evaluates all suppliers, selects the best option and updates prices automatically as costs or stock levels change.

If you want to understand the method behind always buying from the right supplier, this one is worth a read.

The method behind always picking the best supplier: inside the chosen supplier logic in Norce Commerce

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